Meta, the parent company of Facebook, WhatsApp, Messenger and Instagram, has launched a tool called Imagine.
(Read more: Meta explains measures used to solve predator problem).
This free, app-independent feature allows users to create AI-powered images from natural language descriptions.
This launch coincides with the arrival of the company’s virtual assistant Meta AI on major messaging platforms.
Meta AI is a ‘chatbot’ based on a large language model (LLM) called ‘Llama 2’ developed in-house by Meta. This assistant accesses information in real time and allows users to interact across a variety of services and devices, including virtual reality headsets and smart glasses.
Last September, the tech company introduced Meta AI with the goal of “delivering fun in user communication.” It also announced its new model called EMU (Expressive Media Universe), which allows creating images and stickers directly from messaging applications by integrating with the virtual assistant.
(Continue reading: Meta will unlink chats on Facebook Messenger and Instagram in December).
Meta has introduced a standalone version of its new tool that can now be used outside of the ‘apps’ the company has integrated. It is a free web resource that uses technology based on the EMU model to create AI-powered images.
This tool is now available in the United States and does not require a Facebook or Instagram account. Creative users can start at imagine.meta.com.
Meta is committed to guaranteeing transparency in AI content creation to avoid confusion between AI-generated content and human content. The company plans to add invisible watermarks to the Imagine experience in the coming weeksWe aim to increase traceability.
“While our messaging experience is designed for more fun, back-and-forth interactions, you can now also create free images on the web,” Meta said in a statement highlighting the company’s vision of making creativity accessible and exciting for its users. said.
To interact with the Meta AI assistant, users simply start a new message on any Meta messaging platform and select the ‘Create an AI chat’ option. This simple step opens the door to a wide range of functions powered by AI.
In group chats, Users can use the wizard by typing ‘@MetaAI’, followed by the message containing the information necessary to perform the requested action. This ease of use increases interaction and accelerates communication in chat groups.
For users using devices such as Ray-Ban Meta smart glasses, activation is even simpler: just say ‘Hello Meta’ out loud. This facilitates accessibility and convenience in situations where typing is not the preferred option.
The Assistant now provides more detailed answers and more accurate summaries of search results when used on mobile devices.
(You might be interested in: Meta presents Seamless AI: a model for translation and speech recognition).
The company’s AI assistant will provide users with comment suggestions for posts, topic options to discuss in group chats, and tools to improve product sales in stores on Meta platforms.
For example, it will help users find related or alternative products that may be beneficial to both consumers and sellers.
Additionally, the company is working on deeper integration of its assistant into all its major apps. He’s also testing a tool on Instagram Will suggest replies to direct messages to help creators To interact with your target audience faster and easier.
“When quiz creators open a message in their direct messages, Meta AI will work in the background to generate relevant replies based on their tone and content,” he commented.
For those looking for fun and creativity in group chats, Meta has introduced the ‘reimagine’ feature on Messenger and Instagram. This function allows you to modify previously created images by entering a short description.
It is also exploring ways to use artificial intelligence to help users create content on Facebook. From birthday greeting ideas to editing options in ‘stream’ and tips for writing smart dating profile introductions.
Currently, the option to chat with Meta AI on WhatsApp, Messenger, or Instagram is only available to users in the United States. While additional regions and expansion dates have not yet been confirmed, the company is exploring ways to bring this functionality to a wider audience in the future.
– Spanish media filed a lawsuit against META due to unfair competition
– Expanded monetization options for creators on Instagram and Facebook
– Meta will allow purchases from Amazon via Instagram and Facebook
*This content was rewritten with the help of artificial intelligence, based on information from Europa Press, and reviewed by a journalist and editor.
JOHAN STEVEN GUERRERO
DIGITAL COVERAGE EDITORIAL
TIME
Source: Exame
