Bumble, the dating application where women take the first step, and Netflix, one of the world’s most important streaming platforms, They announced that they came together to provide the Bumble community with the opportunity to find partners and offer online content such as TV series and movies.
This deal, which launches on December 6, involves people matched on Bumble who will test their knowledge with a Netflix-themed trivia game.Emily is in Paris around some of the most popular shows, including La Casa de Papel, Merlina, One Piece and more.
The Bumble trivia game requires both people to answer the question before the answers are revealed, resulting in a compatibility that will help make encounters much more enjoyable.
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“What we see says a lot about who we are, and this campaign is an exciting way for our community to connect across Netflix’s different genres and productions. In a recent survey, 72% of people answered that they talk about TV and movies during their dates; so we know this category is a favorite in our community“said Olivia Yu, VP of Global Partnerships at Bumble.
A survey conducted by Bumble found that: 78% of participants said it was easier to talk to their matches when they had similar tastes in television and movies. Additionally, 59% of Generation Z say that sharing the same taste in TV series and movies makes a potential partner more attractive.
This feature, called “Find date to continue watching,” will be available nightly on the Bumble app in Argentina, Colombia, and Mexico until December 27, 2023.
Source: Exame
