When it comes to technology and devices, the name of the North American company Apple comes up in all discussions. Founded by Steve Jobs, Steve Wozniak and Ronald Wayne, the company has been actively participating in the struggle for market leadership for almost 50 years.

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January 24 marks 40 years since its launch. Macintosh 128KIt was promoted at Super Bowl XVIII in 1984 with a commercial directed by Ridley Scott and inspired by George Orwell, titled ‘1984’ in honor of the year and the author’s book. The ad cost approximately $1.5 million to produce.

The Macintosh was the first personal computer to offer a modern graphical user interface.and immediately shook up the heavyweights of the personal computer world at the time: Atari, Compaq and Commodore.

The early Macintosh’s ‘128K’ referred to the computer’s RAM, which came with the floppy disk port, Mac OS 1.0 operating system, keyboard and mouse.

(You may be interested in: Video: Apple CEO shows the amazing production process of Vision Pro glasses).

The ability to “point and click” with a mouse directly corresponded to the computer that IBM introduced in 1981.which users had to learn complex commands and keywords, making the user experience difficult.

Macintosh It was much more compact in size than its rivals, but had almost twice the speed.Since it has Motorola MC68000 microprocessor with 14/32 bit chip.

(Of interest: the function Apple had to eliminate to avoid the ban in the United States).

But beyond its impressive capabilities, Macintosh and Apple They trust the user experience, ease of navigation and ease of their menusI bet that, as is known, it worked better than they expected and made them a leading company in the technology market.

Today, Macs and MacBooks are still considered some of the most luxurious devices on the market, and that doesn’t look like that’s going to change anytime soon.

ALEJANDRO VICTORIA TOBON
DIGITAL COVERAGE EDITORIAL
TIME

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