Since the introduction of mobile phones and even computers, free applications have defined the workings of digital culture and, in some sense, the contemporary world.
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And there are free ‘apps’ for everything: video editing, copywriting and page layout, multiplayer video games, scientific-caliber calculators, language classes, and many other features that previously required paying to use.
This caused many people to wonder How do developers of free apps get paid for their programs?if their users don’t have to pay a peso to use them.
Here we give you a breakdown of the funding methods of free apps based on ‘Pixelgraphy’ research.
In many applications, especially mobile applications, developers get paid to show ads to their users. Have you ever used a mobile game where you see a video ad for another game after each game? This is how creators get paid for their creations. Your payment is not monetary, you pay for the service by watching ads.
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Subscription apps offer Services for payment of monthly fee. It is worth noting that most of these programs work perfectly without paying a penny, but premium features for additional feeLike the language app ‘Duolingo’ offering ‘Super Duolingo’ or Rappi offering ‘Rappi Prime’. This method is known as ‘free model‘.
Another method used by many free applications is In-app purchases. This works especially well in games, and to give a great example, it worked masterfully for ‘Fortnite’, which allowed anyone to download and play the game completely free, but offered cosmetic items for characters for an additional fee.
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These three are the most common methods, but there are other free services that don’t use these three because they’re an extension of a larger service that generates profit on its own, such as banking apps.
ALEJANDRO VICTORIA TOBON
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