Instagram is tracking TikTok again, announcing a new way to display videos in the feed

Oscar Almarza

Over the past few years, Instagram has lost prominence in the social media market. And no, this was not due to a deterioration in the quality of the platform, but rather due to the growth of another option that the creators chose. TikTok, a controversial alternative that can make the user more addicted, came to revolutionize the industry. Everything seems to indicate that it achieves this through a significant increase in the number of users and content creators.

Meta Platforms partner watching how does the loss of interest from the community occur digital. For this reason, it is undergoing an internal transformation in order to adapt to the new needs of the market. To do this, as you might expect, she set her sights on her first competitor. TikTok relies exclusively on short videos. Of course, leaving a clear path for the introduction of somewhat longer clips in the medium term.

Looking at both platforms, there are a lot of changes when it comes to the visual aspect. One of the most noticeable is the image space on the screen. While Instagram is betting on having classic regular buttons at the bottom, TikTok use full screen to show video. This is exactly what the company founded by Mark Zuckerberg could achieve.

Instagram will use more screen to view videos and images

According to The Verge, Instagram may adopt this technology to make it more like TikTok due to the difference between the two apps. Adam Mosseri, the greatest spokesman for the Instagram conglomerate, admitted that this move could happen in the coming weeks. This is stated in the video published on the Twitter platform.

📣 Testing feed changes 📣

We’re testing a new, immersive browsing experience in the main home feed.

If you’re taking the test, please check it out and let me know what you think. 👇🏼 pic.twitter.com/dmM5RzpicQ

— Adam Mosseri (@mosseri) May 3, 2022

It is a bet to reduce and of course stop the bleeding going on in this very specific segment of the digital market. It’s worth noting how Alphabet highlighted the rise of Shorts, YouTube’s alternative for posting short videos a few days ago. As you can see, an unprecedented competition is taking place, which forces the implementation of important changes to protect user exchange active.

In addition to this move in the app, it is expected to go into effect over the next few months. the momentum you want to give the drums, a special Instagram space for posting videos. Content creators are finally getting paid. Above all, however, creativity will be rewarded, an aspect that will allow this company to once again stand out in the social media market.

Jerky months ahead in a market that may have other clear innovations. How will TikTok resist? Will this new policy hurt him in the coming months? In just a few months, it will become known How did these incentives work?.