Netflix wants to be as big as Apple, but this requires a significant price increase
Netflix wants to look like nothing else with a less, less ambitious feature than Apple!
Netflix put his gaze on an ambitious horizon: reaching a billion dollar stock value for 2030. According to recent reports, it is not only reflecting the size of the demands of companies such as Apple, but also in the same financial league in which the plans of platform subscribers will experience a continuous increase in the prices.
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Netflix will increase prices to achieve the growth you expect
The roadmap of these billion dollars is mandatory for another target: Replicate your income in the same five -year period. Although there are various strategies to achieve this financial growth, the development of new advertising business until the attack on new markets and the flow of video games, the most direct roads and the addition of innovative functions that Netflix already resorted to has been a gradual increase in subscription rates.
Over the years, The company has currently updated membership levels that offer plans with advertising, standard and premium.prices vary according to video quality, the number of simultaneous devices and the possibility of downloading or extra members.
In the United States, the advertising plan is $ 7.99 per month, the standard $ 17.99 and the premium is $ 24.99. In January 2025, these plans increased $ 1, $ 1.50 and $ 2, respectively. This is not an anomaly; Between 2015 and 2025, the price of the Netflix Premium plan doubled $ 11.99 to $ 24.99. The patience of subscribers seems to be remarkable, because the platform has shown a surprising ability to challenge the logic of demand elasticity.
Netflix prices in Spain
In the case of Spain, the last Netflix increase took place in October 2024 and before that in October 2021.. For a long time without an increase, which has caused subscribers to take carefully. How much were the increases in Spain? It was for 1, 1.49 and 2 euros.
- Standard: Ads: 6.99 euro per month
- Standard: No ads: 13.99 euro per month
- Premium: 19.99 euro per month
Even higher prices, especially if the target of billion dollars and the reproduction of income remains intact until 2030, Netflix is expected to offer significant added value to its subscribers.Perhaps with the special content of larger caliber or new attractive functions. Although the company also showed that it is not afraid to continue to increase its rates.To rely on the loyalty of your audience and the attractiveness of your catalog.
Although Netflix’s target is clear, The question is no longer rising prices, how often and how oftenAnd content and new functions will be enough to justify a orbit that can significantly carry subscriptions to a significant level in the next five years.
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Source: i Padizate
