A recent report from consulting firm International Data Corp (IDC), smartphones fell to the throne globally, except for the most expensive devices.

Also, consumers last longer with the same device Before replacing it with a new model.

Reasons for this drop in demand include inflation, quarantines in China, and the feeling that all devices are the same.

The numbers show that global smartphone shipments fell nearly 9 percent in the second quarter of 2022, with concerns like inflation outweighing the need for hot phones.

In the case of xiaomi, third smartphone manufacturer worldwide view Y SAMSUNG, With more sales, it said, its shipments were 26 percent lower between April and June 2022 compared to the same period a year ago.

Among the statements made by the brand to justify this decline were the following: Decreased demand from the Chinese market due to restrictions Covid-19, as well as the increase in food and fuel prices.

According to IDC, the lifespan of smartphones has been extended because they have increased their perception of the lifespan of smartphones from about 20 months to 20 months, based on a series of consumer surveys conducted by consulting firm Kantar between 2015 and 2019. exceeds two years.

Teams for users are no different than they were a few years ago.

High-end smartphones remain popular as sales of over $1,000 devices surge in the first half of 2022.

The upper segment of the segment consists mainly of Apple devices and Samsung’s folding phones, and although they only account for 10 percent of the market share, they represent 70 percent of the profits of their manufacturers.

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Source: Exame

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