Telefónica Movistar presented a study called ‘The importance of human connections’ in Colombia, which reveals how Colombians relate and how technology enables, transforms and strengthens interpersonal bonds.
The assessment reveals that 82 percent of those surveyed are highly selective when it comes to forming a relationship and accepting someone in it. from your social circle.

For Colombians, personal relationships fluctuate and transform It is based on two criteria: level of intimacy and duration of relationship.

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6,000 interviews were conducted in the HispAm region, There were 1,200 interviews in Argentina, Chile, Mexico, Colombia and Peru, the same number of interviews in Brazil, and another 300 in Spain alone.

Spouse and children are the most important type of relationship for 50 percent of people, and as time goes on they become more important than other relationships with different groups, such as close friends (friends who are family) and extended family (uncles, cousins). , distant relatives), partners and colleagues, neighbors and others.

In terms of technology and relationships, 77 percent of those surveyed They think technology helps them maintain important relationships, with 68 percent emphasizing the role of social media in doing so.

What’s up? The preferred way for Colombians to connect with ‘themselves’ with 75 percent followed by face-to-face contact with 71 percent, which is important to people in Colombia. Argentina, Spain and Chile.

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In phone calls, they are preferred with 33 percent, followed by Facebook with 33 percent. 30 percent, video calling with 26 percent and Instagram with 11 percent.

“Our goal is to connect people’s lives, and for that, it’s crucial to understand how we create connections as humans. Knowing how we interact and being aware that technology plays an important role in this context confirms our reason for being as a company. “We will continue to work to enable human connections that add meaning not only to technology but also to life,” said Fabián Hernández, CEO of Telefónica Movistar.

Being connected is a positive thing for 67 percent of respondents because it allows them to socialize, connect, share experiences and interests, and build a community.

Same wayThe main concrete actions that make this connection possible are spending time with family and friends, connecting to social networks, be always available from any device, listen to music among others.

The degree of importance of technology varies according to the age of the interviewees.

As we age, technology and social networks decrease in importance, but they remain very important at over 64 percent. in the case of baby boomers.

While connectivity is valuable to 72 percent of Colombians, it is vital to consider disconnection as a viable alternative.

Especially in situations of stress and saturation, considering that this does not mean disconnection from technology, for example, entertainment and services offered through digital platforms for generations Z, Y and X allow them to disconnect.

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Source: Exame

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