Earlier this Friday, Avianca and Viva Air, two of the most important airlines in the Colombian air market, have confirmed that they will be part of a new parent company.
(You may be interested: ABC of the agreement between Avianca and Viva Air is in the same holding company)
Declan Ryan, co-founder of Viva, said: “This is an important day for Viva as it is the perfect environment to continue our growth and expansion strategy, protect the flag of air participation and strengthen our company. In addition, in the future, officials will be at the same holding company every day. if he approves the management of the two groups, the air freight market will be encouraged to continue to grow, by promoting low prices for users and good service with the best punctuality, everyone will be given the opportunity to fly to many destinations in the world. Likewise, more and better to current and future collaborators It will be a source of quality job creation by providing job opportunities and also continuing to positively impact the connectivity of the economic development of Colombia, the region and the country.”
Thus, the Avianca Group will become part of a new holding company that will also control Viva Air, and both companies will operate independently, that is, as the same parent company and two brands.
According to 2021 data from Civil Aviation, the new aviation conglomerate emerging as part of the transaction will have a 56.2 percent market share in the national passenger market, as Avianca carried more than 7.76 million passengers last year, ie 34.5 percent of the total. Viva Air mobilized more than 4.88 million passengers with a 21.7 percent share in Colombia.
According to the same statistics from the aviation authority, the matrix created will have a 24.3 percent share of the international market, as Avianca with more than 1.6 million passengers will have 20 percent of this share in 2021. Viva carried 347,043 people last year, mobilizing 4.3 percent of passengers.
Avianca has recently stepped out of Chapter 11 and undertook the ‘Avianca for All’ strategy, combining over 100 years of traditional model experience with ‘low cost’ elements.
Viva Air, for its part, supported its expansion with the launch of different national and international routes.