The application environment is getting more and more complex. It’s not looking good, with delivery company iFood departing as of November 21, and mobility app Beat departing Colombia, Mexico, Peru, Chile and Argentina on December 7.
To this we must add the decision of the virtual supermarket. joker Leaving Medellín and Chile to concentrate on Mexico, Peru, Brazil and Bogotá.
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In fact, the unicorn has confirmed that it will cease operations in Chile and the city of Medellín as of November 18; This will be the third operation shutdown in the country after leaving Barranquilla and Bucaramanga..
“Jokr has decided to strengthen its presence in larger scale markets and in this way strengthen our profitability path. Although these changes are very difficult, they will help us become a more successful, sustainable and long-lasting company.”
It works with the Daki brand in the Mexican, Peruvian and Brazilian markets.
In the case of iFood, backed by the Prosus investment group, it has become a base in Colombia with 9,100 homeowners with health care, retirement and ARL. and that included 19,000 restaurants.
“The decision to exit these markets is a business strategy in the middle of a complex moment in the capital market,” iFood said, noting that it will continue to invest in Brazil.
According to Merqueo CEO Miguel McAllister, what’s happening is that resources for apps are slowing down.
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In the view of Manuel Caro, director of the Diploma in Digital Marketing at El Bosque University and specialist consultant in marketing, business and digital transformation, we are experiencing a “crisis of the platform economy” of businesses built on large operations. with a suggestion of deficiency.
“Its main commitment is to grow, but to make a profit.not to burn the money of investors, customers and suppliers”, explained López Caro.
Among the options firms have is the pursuit of profit for actors without affecting profitability or competition.
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Source: Exame
