Among Rappi’s plans to expand its growth, the platform will offer free products to its fast users.
The idea is for the Qatar 2022 World Cup to be broadcast on national television for 29 days. Advertising ads of the application will be scanned with QR codes.
These will take you to the application and you can claim your product for free as long as you are within the coverage area.
According to Matías Laks, managing director of Rappi Colombia, there are many allies who are part of this rediscovery and will grow its audience.
Juan Valdez, P&G, Corral, Coca-Cola, Unilever, Colgate, Familia, McDonalds are some of the brands that will participate. “The promotion of sports will always be our priority, an example of this is the support we give as sponsors to sports. Colombian national team and Brazilian and Mexican national teams for women and men”Laks commented.
Likewise, the app will expand its operation in Facatativá and Zipaquirá in Cundinamarca, and by the end of the year approximately 1,500 users in these municipalitiesA number that will double by 2023, according to company calculations.
In addition, it is foreseen that 50 independent distributors will become operational and will end in 2022 with nearly 120 distributors. For now, there will be around 70 stores open to access.
Applicants will have access to the verticals of CPGs (Supermarkets, Pharmacies, Pet Stores), RappiFavor, RappiCash and Restaurants through Rappi. your letter, expected growth calculation is 20% per month.
Juan Camilo Casas commented, “We were able to recognize the need, but the coverage was not available, so there will be about 25 km2 of space that will have this collaborative economy model to positively impact businesses, households and users”, Juan Camilo Casas, Expansión Rappi President of Colombia.
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