Seven years ago, the delivery segment witnessed the onslaught of tech-based companies reaching unicorn levels by a new player that changed the rules of the industry, a valuation few companies have achieved.
Everything that has been achieved from Rappi along with other companies has been and has been part of the success of this company. over the past two years he has devoted himself to expanding his operation.
Matías Laks, managing director of Rappi Colombia, gave an assessment of the operation.
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Very good, with the expansion strategy in the country we have reached Mosquera, Funza, Madrid, Tunja, Pasto, Sincelejo, Fusagasugá, Barrancabermeja, Girardot, Yopal, Tuluá, Duitama, Cartago, Buga, Zipaquirá, Sogamoso in the last two years. and Facatativa. It has been part of our growth strategy, bringing our collaborative economy model to the middle cities of the country, thus becoming a strategic ally for businesses.
At the end of this year, we increased orders by 50 percent compared to the previous year; We have more than 150,000 monthly active users and more than 3,600 active partners, 75 percent local.
We were able to build quickly in the previous global environment and in addition this is a company that was born in Colombia and later expanded to other Latin American countries, we are already ninth and we are very committed to Latin America and Colombia.
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Inclusivity and workers, our base and our operation.
There are people who have spent a lot of money in the pandemic, have a job, but are unemployed due to life’s ups and downs, and find an option in Rappi, a place where they can generate income or increase their resources. until they get something else in the profession they love.
It’s perfect that this is a place where people can come to check inYeah; or, for example, we have many students, I study, do homework and support my studies with it; I got my degree and am looking for a job related to what I am already studying.
There are alliances between companies and professionals from mobile phone companies that provide mobile phones at very low cost with plans, and we even have an alliance with Auteco where motorcycles are rented or homeowners are given loans so they can own them. motorcycle set.
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The company is working on the development and consolidation of the Prime subscription model, with free HBO Max, up to 50 percent off on RappiTravel hotels, and more surprises on platforms like YouTube, Cabify, and Tinder.
In contrast, Rappicard users can enjoy this subscription model for 3 months free of charge and Rappi Cash is only available to people who are part of this community.
In the line of pets, growth will be sought in Bogota, Medellín, Cali and Barranquilla.
In the case of travel with RappiCard, passengers receive 5 percent cashback with no refund limit, more than 30,000 transactions were processed and a growth of 188 percent in 2022.
We hope to open operations next year. expanding its reach in at least eight new cities and existing cities.
Allies can further increase their sales and more independent distributors join to increase their monthly revenues.
Finally, with this expansion strategy, Rappi will reach an increase in coverage of more than 2 million new Colombians.
Part of the success is that the company chose these intermediate cities because they are the capitals of the departments, their potential thanks to good economic development, and their positive impact on the collaborative economy. and making life easier for people in Colombia.
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Source: Exame
