In March 2022, one of the most significant changes was cooking for one of the most popular social networks: Twitter would become the property of the tycoon. Elon Musk.
The pathway in the so-called “town’s digital square” begins with a question from Musk about the city. freedom of expression in the social network; Then on April 4, 2022, the billionaire is listed as the company’s largest shareholder, and the company invites him to become a board member.
popular later $44 billion offerIt turned out that Twitter’s board of directors, which was accepted by the United States Securities and Exchange Commission, publicly and unanimously accepted, but Musk regretted it and the case came.
On October 27, Musk and twitter they close the deal, Elon Musk becomes the new owner of the social network and immediately fires CEO Parag Agrawal; CFO Ned Segal and General Counsel Sean Edgett.
“I would like to say Twitter’s pain level is extremely high. It was a very stressful situation indeed. But advertisers come back and the ‘successful’ financial statement is achieved. Overall, I think the trend is very good.”
Twitter’s audience represented as of December 2022, according to Stadista More than 368 million monthly active users worldwide. It is estimated that this number will decrease by approximately 5 percent compared to the 2022 figure, to approximately 335 million by 2024.
The blueprint for what Musk said digital town square According to Musk, the company’s value, which has remained with a minimum of 1,500 staff since an 80 percent reduction in staff, has dropped to less than half of the $44 billion he paid when he bought the company.
the firm has Advertising revenue loss of up to 75 percentAs of September, the month before Musk’s acquisition, only 43 percent of Twitter’s top 1,000 advertisers were still advertising on the platform as of April, according to data from market intelligence firm Sensor Tower.
The social network has seen how its paid subscription model has been modified to verify the authenticity of the accounts.
The glitches were noticed and the timelines were changed, there is a user who is no longer following, but that the algorithm has placed by interest. On the other hand, the traditional one with the disciples and in chronological order.
users Twitter CircleIt also found that its content, including obscene content, was shared across the entire site, a feature that limits content sharing on Twitter to smaller groups.
days later, Twitter users A new issue has been widely reported: they were no longer able to reply to tweets on their timeline using a web browser.
Added to this are changes such as the logo of the symbol that the dogecoin cryptocurrency has. suspension of media accountsnew feature caps that have had in the past, such as charging up to 1,500 auto-tweets per month and $100 per month for anyone who wants to send up to 50,000.
The flaws also include apps like Slack and Twitter, which has recently announced it will limit your access. application programming Interface (API) has ignited all kinds of reactions so that outside researchers and developers can improve the application.
Musk insists on his plan to make the social network an entire ecosystem and make it a super app, an app for everything, and that dream will eclipse the company’s now-named X Corp.
The goal is to bundle all the apps or services into a version similar to the Chinese app. chatoffering free calling and messaging services, social networks, an online payment system, and even functions for companies, among many other things.
In addition to the changes on Twitter, Musk said, for example,to the social network Twitch and give the streamers and their posts a flair.
LAURA LESMES DIAZ
On Twitter: @TecnosferaET