In Hollywood, the first strike of actors since 1980 will take place. After weeks of negotiations, the United States Actors Union (SAG-AFTRA) and the Alliance of Motion Picture and Television Producers (AMPTP) did not reach an agreement. One of the most contentious issues at the negotiating table was artificial intelligence, where it was found that the great executives of Hollywood are fighting for the future with artificial actorsstyle Black mirror.
This was confirmed by Duncan Crabtree Ireland, General Counsel of SAG-AFTRA. At a press conference after the strike, Crabtree said the big manufacturing companies wanted actors created by artificial intelligence so as not to pay salaries or fees.
“This ‘innovative’ AI proposal that we received yesterday suggests that our add-ons must be scanned and paid for a day’s work,” he said. “And the company will own his image and likeness in order to use him in any project without consent and without compensation,” he said.
According to AMPTP, the “innovative” AI proposal would protect actors’ digital images and would include “a consent requirement for making digital copies or altering the performance.” While details are omitted from the paragraph, it is clear that manufacturers will take full advantage of this technology.
Artificial intelligence is a tipping point in the strike of writers and actors
Artificial intelligence has been one of the most important issues at the negotiating table with the unions of actors and screenwriters. Although Writers Guild is not against AI, text generated in ChatGPT is not considered literary or source material. Ellen Stutzman, chief negotiator for the WGA, says it protects the writer’s reputation and salary.
Stutzman added that the union does not agree to train AI in existing scenarios, as this would be considered intellectual property theft. The representative of the CWG mentioned that some members felt that artificial intelligence is a “plagiarism machine”.
On the other hand, SAG-AFTRA is adamant in setting limits to protect its members. In a publication published after the call to strike, the union stated that artificial intelligence poses an existential threat to creative professions. “All actors and performers deserve a contract that protects their identity and talent from exploitation without consent and payment,” he said.
In contrast, Bob Iger, CEO of Disney, stated that writers and actors do not live up to their expectations. In an interview with CNBC, Iger expressed dissatisfaction, saying that now is the “worst time in the world” to stop. The manager believes that the strike will harm the entire industry and the economy of some regions.
Disney is one of the companies that gets the most out of digital twins. A recent example is the young version of Luke Skywalker in The Mandalorian And Boba Fett book. IN Indiana Jones and the Dial of Doom, Harrison Ford survived the process of rejuvenation, relying on artificial intelligence. Although the actor did not agree with the idea, he eventually agreed.
Source: Hiper Textual
