Morbius returns to US theaters thanks to the power of memes

step Morbius in theaters, it can’t be considered anything other than a flop. Daniel Espinoza’s film, starring Jared Leto as Michael Morbius, one of the villains in the Spider-Man universe, was a critical and box office failure. However, as incredible as it is, it seems to have gained a second wind thanks to an avalanche of social media memes. To the point that this weekend will return to US theatersseeking to capitalize on this peculiar – and renewed – “popularity”.

The news was originally known through Exhibitor Relations Co., although it was later confirmed by Sony. In this manner, Morbius will be back this Friday on the billboard and will be shown in more than 1000 US theaters throughout the weekend.

No doubt this is a very peculiar situation. Especially considering that, according to polygonal, it was shown in just 83 US theaters the previous weekend. Added to this is the fact that Morbius It already went on sale on digital platforms on May 17, so no one expected an all-too-important revival of its presence in cinemas. However, social media seems to have played a key role in this story.

Memes give a second wind Morbius

Will this be an opportunity for the studio to try and squeeze some more money out of this premiere? Morbius It was produced on a much smaller budget than other superhero productions. It is assumed that the cost of the film $75 to $80 million and grossed approximately $163 million, which is both US and international box office gross.

Morbius it was far from the commercial aspirations of its manufacturers. Although it grossed a hefty $39 million on its opening weekend—a figure that was in line with expectations—interest quickly faded. In fact, his second week on the billboard was a disaster. with a 74% drop in fees.

However, the Internet always has an ace up its sleeve, and those in charge Morbius they don’t want to waste it. The Sony feature film is unlikely to appeal to the public, but it seems to be claiming cult status, if only because of the memes.