The Elemental is still unstoppable and breaking records on Disney+

Commercial travel elementary This is one of the most interesting things I remember. Last movie from Pixar arrived in theaters at the beginning of the summer with the responsibility of returning the troupe to the place it deserves. In recent years, due to the pandemic, this research has been relegated to a secondary role within Disney, switching mainly to streaming. And the release of the film did not help improve the situation, breaking records of decline. But after several months, the comeback was impressive.

Now, elementary definitely achieved Disney+, and the enormous power he showed in the second half of the summer remained intact. So much so that in 2023 it broke all platform records. The film received 26.4 million views in its first five days of availability on the streaming service, the company said.

These numbers make it the best-opening film in history. Disney+ whole year. Specifically, you have to go back to March 2022, 18 months ago, to find the movie with the best numbers. What happened Net, which had the “advantage” of being released not in theaters, but directly on the platform. And even under this condition elementary became the premiere Disney+ the most viewed in Latin America, ahead of it.

elementary far surpassed other very powerful premieres. We’re talking about a game remake Mermaidwhich scored a remarkable 16 million, which, despite everything, is very far from the film Pixar. But it also surpassed other equally outstanding films like Guardians of the Galaxy Part 3 or even Avatar: Water Sensethe third highest-grossing film in cinema history.

An unprecedented comeback

Phenomenon elementary This is especially astonishing because in the early weeks all the headlines were about the film being a complete failure. At its premiere in Cannes, reviews were very lukewarm. And later, when it premiered in the United States, it only managed to gross $30 million. It was that first weekend when, as he admits, Disney In a note sent to press, releases typically reach peak earnings and then gradually decline in subsequent weeks.

But elementary The opposite happened, and thanks to word of mouth and good reviews after the premiere, it managed to rise to $486 million. Much of the blame lies with the South Korean market, where it has become Pixar most viewed in history. It also ended up working exceptionally well in the United States itself.

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The film left behind the bad taste of its premiere and reached $154 million domestically. This is 5 times more than the first weekend. “This achievement is so rare that it has not been featured in any film. Pixar except the one that was the beginning of everything, i.e. toy story in 1995,” they note from House of Mouse. It seems that in Disney+ The result will also be extraordinary.