A huge wave of criticism against Amazon Prime Video is coming. Service just announce What, from January 29, 2024, will start showing ads for your current subscription, at least in the USA. While this isn’t the first time we’ve seen the platform opt for advertising, it’s strange that they’re doing it on existing plans rather than a brand new one at a discounted price.
Now, if you’d rather not have to deal with annoying ads while watching series or movies on Amazon Prime Video, you have the option to avoid it by opening your wallet. In the USA this will be enough to pay Additional fee of $2.99 per month to remove any type of advertising..
Undoubtedly, this practice has not been well received by Amazon Prime Video subscribers, who are already voicing their displeasure through social media.
What is the reason for this decision? According to Amazon, they claim that introducing advertising and the subsequent increase in their revenue will allow themcontinue to invest in producing original content for Prime Video.
Amazon Prime Video promises it won’t abuse advertising
The interesting thing about their statement is that they try to calm the waters by mentioning that The amount of advertising shown will be noticeably less than what we are used to seeing on cable television..
Today we are writing to you about upcoming changes in working with Prime Video. Starting January 29, Prime Video movies and TV shows will include limited advertising. This will allow us to continue to invest in compelling content and continue to grow those investments over a long period of time. “Our goal is to have significantly fewer ads than cable and other streaming TV providers.”
Amazon.
The culmination of his message is the coverage of Amazon Prime Video’s exclusive flagship products. Between them The Lord of the Rings: Rings of Power, Boys, Jack Ryan, Citadel, Wheel of Time, air And Creed III, among other things. Will this be enough to convince subscribers to pay more?
Amazon notes that users will not have to take any action. The ads will simply start running on the designated date. Of course, if you decide to pay an additional fee to remove ads, you will have to resort to an independent registry.
For now, Only users in the US receive the message.although we have no doubt that this strategy will sooner or later spread to the rest of the world.
Source: Hiper Textual
