Snow SocietyNew film J. Bayona, just arrived on Netflix. The film received widespread critical acclaim and was even nominated for several Oscars. However, after its premiere on the streaming platform, controversy did not take long to arise. And the film has only been in theaters for half a month. And judging by the data from his first collection, there are those who have already considered him a big failure.
According to the Institute of Cinematography and Audiovisual Arts (ICAA), under the Ministry of Culture, Snow Society collected 255,707 euros in Spain during its premiere. This is a significantly underestimated figure, it is true. Given the nature of the excellent film with which it was sold, there are those who expected a higher sum. But the explanation for these results is completely logical. And it all comes down to Netflix He’s not particularly interested in theatrical release as a business model.
The most obvious thing is that Snow Society It was shown in only 110 cinemas. A very small number compared to the more than 300 auditoriums that theaters typically have. blockbusters. This means that box office receipts per cinema averaged 2324.6 euros, which is, for example, slightly lower than Aquaman 2 (2375 euros), but higher than Christmas is in your hands (1782 euros), new film Santiago Segura. Moreover, it is possible that in the coming days the average box office per cinema will increase due to a good reputation and the Christmas holidays.
Fewer rooms, fewer audiences
Netflix’s opacity, which requires theaters not to disclose box office data, is causing speculation surrounding the film’s release. Snow Society. The data already mentioned is what is known, and this is due to the fact that the law requires cinemas to provide information on ticket sales to the Ministry of Culture. But besides this, there is another key factor to ensure that the fee is not higher. And there are such large cinema chains as Helmet or Sinezatwo of the most important ones operating in Spain, which they didn’t show the movie.
Thus, the total audience that was reached Snow Society This is much less than usual. In Spain there are several provincial capitals where it was not even released. Obviously, the fewer cinemas that show a film, the fewer viewers it will have. But if, in addition, the cinemas that attract the largest number of people each week do not show it first, the audience will decline sharply. Finally, a third factor must be added to fully understand box office results.
Premiere Snow Society on Netflix
Although it was released in theaters first, Snow Society It was announced with much fanfare that Netflix would be making a big bet for 2023. It will premiere on the platform for all users just three weeks after it hits theaters. With such a short window of big screen exclusivity, although it’s not a quantifiable fact, many will surely decide to wait a few days to see it at home. In fact, Netflix is only interested in releasing projects like Bayonne in theaters because otherwise they wouldn’t be eligible for awards like the Oscars.
The rules of these awards state that in order to be nominated, you must first go through the cinema. What the platform strictly complies with, without going beyond the mandatory minimum. Thus, tapes like Irishfrom Martin Scorsesewere shown in just fifty cinemas throughout Spain and in just a few days. For all these reasons it would be inappropriate to compare Snow Society with a regular theatrical release. Netflix films play by different rules and cannot meet the traditional criteria of success or failure.
Success on Netflix?
And the last fact confirms this. Snow Society This is not a failure, this is Netflix’s position. The film premiered in its catalog on January 4 and has already entered the top most viewed. In the main European markets (Spain, France, UK, Germany…) it has reached number one since the day of its release. The same thing happened in the vast majority of Latin American countries, as this story has great resonance. And in the USA it ranks second.
So, Snow Society Most watched on Netflix all over the world in these first days of January. A clear success that will be confirmed at the end of the week when it becomes known whether he has made (as everything seems to indicate) the top 10. This is the data that really matters to Netflix. The platform has little effect on whether a film is seen more or less in theaters. The most exciting thing for them is the ability to drag their followers onto their couches so they can get busy play. And in this game there is a movie Bayonne Yes, he aims much higher.
Source: Hiper Textual
