While most online content platforms continue to show increasing numbers, there are others that are not having the same luck, and the most obvious case is that of Netflix.
This company lost more than 200,000 subscribers in the first 3 months of the year and the figures for the second quarter are not yet known, where some expect up to 2 million fewer subscribers.
Thanks to a study, it was possible to know that there are Netflix subscribers. those most likely to not finish the first month of their subscriptionAnd thanks to how they’ve approached this fourth season of Stranger Things, we know the company is aware.
To research this data and unravel this trend, Netflix has used one of its most famous and long-awaited productions in years, dividing it over two months, trying to ensure users don’t give up after the first. moon.
And these statistics show that As the months go by, new Netflix users are unsubscribing sooner and soonerand this data may create some uncertainty for future users.
It should be noted that there is one very important factor to consider and that is the cost of subscriptions. netflix sadly Has the highest price of all competitionand a lot and doesn’t seem to want to drop it.
While the content on this platform is of the highest quality and many users know it, the rest of the online platforms have worked hard to create more and better content. and linked to a much lower monthly price, which makes Netflix no longer the first choice.
Another statistic from this study comments that subscribers who have joined Netflix in the last 3 months are much more likely to cancel their subscriptions than in the past.
Other companies like Apple TV+ or HBO Max do not suffer or suffer from these effects either, but their inclination is clearly downwardgetting better data every month.
It is expected that Netflix will start working on a new affordable plan and restructuring of subscription plans, or, as others have already hoped, a cheaper plan with ads to try to curb this leak.
Source: Computer Hoy
