Apple will stop showing its original films in theaters. The tech giant has changed its strategy from avoid box office failures it will cost millions of dollars. Cupertino residents will choose to release their films directly to Apple TV+.
Reportedly BloombergApple rethought its initial content creation efforts and decided that will no longer show films on the big screen. This decision was made after numerous failures with high-level feature films such as Napoleon or Moon Killers. Apple believes the move will save them hundreds of millions of dollars in distribution and marketing costs.
This announcement comes after several changes to the original content strategy. Apple has tried – without much success – to increase the user base of its streaming service. Idea take your movies to the cinema This will not only serve to please directors like Martin Scorsese or the cast, but also increase the number of Apple TV+ subscriptions. Unfortunately, the public did not react properly and the tech company lost millions in the process.
Apple will allow you to get rid of theatrical releases better reallocate the money you allocated to original content. The company wants to move away from blockbusters and focus on projects that cost less than $100 million. Like Netflix, Apple wants to release fewer films per year and ensure there are no additional costs such as payments to intermediaries for marketing and theatrical distribution.
Apple won’t move away from movies entirely
Although Cupertino residents will balk at the idea of a traditional premiere, will not move completely away from the big screen. The company will screen in a limited number of theaters before releasing it on Apple TV+. This strategy was applied with Wolvesan action movie starring George Clooney and Brad Pitt that debuted on the streaming service today.
Another detail to highlight is that some of Apple’s projects will be released in theaters. A film about Formula 1 with Brad Pitt will be released worldwide in the summer of 2025. An Apple Originals film produced by Jerry Bruckheimer, Lewis Hamilton and Brad Pitt himself. has the potential to become a box office hit.
Yeah F1 exceeds forecasts and generates significant revenue from its theatrical release, Apple will repeat the same dose with other similar films. If the opposite had happened, the company’s adventures on the big screen would have ended.
Likewise, Apple will use other mechanisms to increase Apple TV+ subscriber numbers, such as Add more Hollywood films to your catalog. A few months ago, it was reported that the company was in talks with major studios to license its content. The hybrid model with famous and feature films from Apple Originals will help attract more users to the service.
Source: Hiper Textual
