Disney may offer an option that will allow you to pause your Disney+ subscription if you don’t have the money to pay for it. In an attempt to prevent user defections, the company implemented measure to avoid cancellation of service. Disney will follow the same path as Netflix, which already allows you to pause your subscription for a month or more.
According to a report from What’s on Disney PlusDisney could follow in the footsteps of Netflix and Hulu by introducing the ability to pause your Disney+ subscription. With this feature, users can take a break without giving up their membership entirely. This is very useful for those who reactivate the service only for a month or two when a series or movie is released.
According to data published Wall Street Journalhabit suspension of subscriptions to streaming services has become commonplace. Increasing service offerings, coupled with rising prices for monthly payments, have played a key role in changing our consumption habits. What started out as Netflix, Prime Video, and Spotify quickly became Netflix, Max, Disney+, Spotify, YouTube Premium, Apple TV+, Paramount+, and many more.
Research shows that The average number of people canceling and repaying their subscriptions increased in 2024. Some respondents noted that services like Netflix or Sporify are essential at home, but alternatives like Disney+, Apple TV+ or Hulu don’t offer enough value to sustain a subscription for a year. The case of Prime Video is different as it is offered as a benefit of Amazon Prime membership.
Disney+ wants to avoid cancellations, and pause is the best option
While there’s no confirmation that this option will be implemented anytime soon, a pause on Disney+ subscriptions makes sense. In the case of Netflix, the user can suspend your membership for one month without losing access to the catalog. This way, you will always be aware of the release of new series or films and can activate your account in advance.
Netflix breaks are limited to 30 days and can’t be extended beyond three months, but there’s a catch. The company is taking advantage of the phenomenon we see in free trials where Users forget about the deadline and funds are withdrawn from their card. Although the company promises that it will send an email notification before the pause ends, many will not be able to view it.
For now, all we have to do is wait to see if breaks are activated on Disney+. Mickey’s house will own Hulu, a service that already offers this feature to your subscribers. If all goes well, we will likely see a rollout starting in 2025.
Source: Hiper Textual
