Can Marvel regain its success? five reasons that point to yes

Premiere Avengers: Endgame marked several milestones at once. On one hand, it’s a guarantee that the Marvel Cinematic Universe’s most beloved characters will team up one last time in an emotional and epic story. On the other hand, the film manages to sum up the spirit of the saga in some of the most complex and well-planned scenes of the entire franchise. Thus, the culmination of Phase Three was a celebration of how Marvel brought personality, depth, and complexity to its expanding universe. achievement making the production a major milestone and an unforgettable box office success.

But since then, the saga has had real problems achieving the same level of quality, critical and financial success. Particularly because, on top of dealing with the pandemic and the effects that the forties had on filming schedules and how the future of the franchise was planned, Marvel had to deal with over-exploitation. While releasing two films a year, the studio had to double the number of productions at the request of former Disney CEO Bob Chapek. All, in the midst of a bumpy start to the fourth phase, which had to abandon the cinematic beginning, do it with Scarlet Witch and Vision, the company’s first series for Disney+.

However, although the project became one of the most interesting and sensational in the studio’s Expanded Universe, the subsequent ones were a set of unsuccessful premises. Except for success Spider-Man: No Way HomeMarvel had to deal with its first critical and, inevitably, box office failures. About the terrible reception Thor: Love and Thunderto complete disappointment Ant-Man and the Wasp: Quantumaniaexperiencing failure Miracles.

And that’s not even counting the collapse of his future plans with Kang the Conqueror, played by actor Jonathan Majors. In the midst of a high-profile trial, the performer was found guilty of domestic violence and was finally fired from the studio. Which left Phase 5 without its main villain and in the midst of uncertainty over a possible replacement major figure for the new phase of the saga. A collection of situations that seemed to shake the Marvel Cinematic Universe to its core and seriously question its future survival.

Good decisions in difficult times

Finally, with the return of Bob Iger back to the presidency of Disney, it seemed that Marvel’s most difficult phase was coming to an end. Not only because the management immediately made the necessary decision to significantly reduce the number of studio productions in favor of their quality. And because it allowed us to reflect on the mistakes we’ve made in the midst of nearly two years of mistakes and disagreements about the evolution of Marvel as a concept. A process that led to the conclusion that one of the reasons for the failure of the fourth stage was, without a doubt, overexploitation without a real purpose. characters, stories and settings.

Iger’s arrival also marked an important moment in understanding how the world’s most famous film franchise works. Starting with premieres aimed at maximizing the use of intellectual property, the new strategy has shown greater interest in deepening its core themes. Therefore, the number of sequels and projects introducing new characters was limited enough to focus efforts on very specific moments. The most interesting of them is the consistent development of the Universe, associated with the ability to highlight its strengths and attractive sides.

Diversify production offer

The immediate result was that Marvel was able to spread its efforts across specific points. On the one hand, the emergence of Marvel Television allowed specific series and projects to finally acquire a showrunner. Under whose leadership the project could be studied in itself and not as a by-productarose without much suggestion.

Which directly affected the quality and depth of its premises. Additionally, the emergence of the franchise’s animation division has given way to a number of games in development that, while not a formal part of the central universe, allow for thorough exploration of various beloved characters. The best example? The wonderful X-Men 97 takes the best of the 1990 classic and turns it into a vehicle. explore the mutant saga.

A beloved action figure is back, but with an unexpected twist.

The Marvel Cinematic Universe is distinguished from other similar franchises by an important element: the care it puts into its characters. Its protagonists are both charismatic individuals and part of a collection of stories that belong in pop culture in their own right. What led to their versions in live actionbecame an important part of how the studio was able to combine several of its most beloved and popular stories into one setting. At the same time, let the development of its characters be rich and deep.

But few of them are quite like the redemptive journey that Tony Stark took to become one of the franchise’s central superheroes. The character, who Robert Downey Jr. played for over a decade, appeared on the big screen in Marvel’s first successful project in 2008. Avengers: Endgamethe superhero was not only one of the main characters in the franchise. Moreover, it was the embodiment of the spirit oris optimistic about the franchise and its ability to reinvent itself.

Thus, his sacrifice marked the end of the stage and the golden moment that completed the complex redemption arc. At the same time, the franchise faces the challenge of achieving something similar. The situation became even more difficult as new characters or new versions of the most beloved characters had to be introduced without the expected success. What became one of the heaviest burdens in the fourth and fifth phases. How to achieve such an attractive figure, not only because of his biography, but also because of his personality?

Smart turn

The reaction to the above was unexpected. This is when the studio and Kevin Feige approached the search for a charismatic central character from a new perspective. The full potential was revealed at Comic-Con 2024. Following the announcement that the Russo brothers were returning to direct future film events in the franchise, the filmmaking duo made an announcement that surprised the assembled fans. On the one hand, they learned that Doctor Doom will be the new villain of the franchise. A classic comic book figure with a rich collection of stories. worthy of adaptation and will be critical in the coming Avengers: Judgment Day.

On the other hand, for the difficult mission of embodying an evil character, what they called best actor in the world. This led to a dramatic moment on stage and the revelation that the new antagonist of the Marvel heroes in a surprise return would have the face of Robert Downey Jr. A decision that amazed and excited fans, in addition to opening up a whole host of possibilities, managed to resolve two interesting issues in the franchise.

The villainous Kang the Conqueror, played by Jonathan Majors, has been eliminated from the future. At the same time, he provided the future final of the fifth stage with a symbolic figure of great importance. In one move, the franchise managed to separate itself from several unsuccessful projects in recent years. And also the return of one of the most beloved actors. This led to renewed enthusiasm for the future of the saga.

A great victory worth celebrating

Changing the pace of production to focus more on quality rather than quantity adds a significant and necessary win. It is a success at the box office, among critics and among fans. Deadpool and Wolverine (Deadpool and Wolverine). The arrival of the mercenary with a mouth, played by Ryan Reynolds, was the perfect opportunity for… The Marvel Cinematic Universe will create an ambitious spectacle.

From tributes to all the characters from the mutant saga to a fascinating exploration of an unusual multiverse saga. The truth is that the film was a test of its strength at the box office. At the same time, among fans of the saga after several failures in a row. So its success was a breath of fresh air for the franchise and a return to its best moments. And much more, with characters who will undoubtedly take an important part in future projects.

From Channing Tatum’s amazing Gambit to the revamped role of the Administration of Temporal Change (AVT). The film opened up many new scenarios and possibilities. Additionally, to further demonstrate that the Marvel Cinematic Universe, It remains the most profitable and beloved saga in cinema.

Unexpected success that opens up new opportunities

Another clear sign of Marvel’s renewed success is the triumph of a project that a significant portion of fans didn’t trust. Agata, who else?appeared in the Disney+ catalog without raising too much expectation, and was considered a minor and even unnecessary product in the saga. Much more, exploring the second line characters and being, as it were, A spin off late out Scarlet Witch and Vision.

But the series was not only a resounding success, but also made its story of the wizarding world especially interesting. With a soundtrack that became a social media phenomenon, charming characters, and dozens of theories that revived the saga’s old habit of exploring theories, the series triumphed in more ways than one. The most interesting, giving an updated look at the section of productions in episodic format. At the same time, demonstrate that they can still be an interesting means of telling stories about saga.

A future event that promises to change the saga

Of course, the Marvel Cinematic Universe is all about big things on the big screen. So, the announcement about Avengers: Judgment Day has become one of the franchise’s most exciting futures. Not only because this is the end of the multiverse saga, the door to the participation of mutants and the arrival of Victor von Doom. At the same time, demonstrate that the next projects of the House of Ideas are focused on the obvious growth of its capabilities as a franchise. Moreover, one who is destined to last.

The result is a project that will combine at least six different scenarios. This includes the participation of a significant part of the most popular characters in the saga. Which can lead to a stunning finale, announcing a well-balanced stage. One where Marvel can show what it has learned from its failures and failures in the past. A look into the future that, without a doubt, ensures that the publisher’s cinematic universe still has something to show for itself. In particular, in its goal to remain as valuable future project.