They were not simple days for Emilia PerezIts director and cast. To the already well -known contradiction regarding its contradictory point of view about Mexico, a set of increasingly scandalous statements is added. On the one hand, Jacques Audard publicly humiliated the Spanish language, in addition to making it clear that he did not investigate the Mexican context for his film. On the other hand, the actress, presented in Oscar, Karl Sofia Gascon accused the team of nominated Fernanda Torres to organize a discrediting campaign against her. Right for later, to be in the middle of the scandal Series of post c X (to Twitter), in which he attacked minorities and vulnerable groups.
The foregoing forced the public and the specialized press to ask directly, if, nevertheless, nevertheless, Emilia Perez You can win an Oscar in the main categories. Or even, the Academy of Arts and Cinematic Sciences can disqualify or tear some nominations to the tape. A critical situation that seems more confusing. Especially after the debate around the tape, it became more than a reflection of the quality of the film or the performances of its actresses. So it is inevitable to doubt what will happen to production now.
The truth is that the contradiction surrounded by production has such unpublished characteristics, so that the answer is not simple. Much less, clear or directly. In particular, because the scandal through social networks or even provocative statements about the audience can affect a more complex area than only in accordance with the rules of the Academy. And this is the composition of trade union voters, who are part of the organization and managers, ultimately, to solve the future winner of the award. So the dilemma Emilia Perez This can be deepened from three different sides.
Unsuccessful campaign that can be decisive
Despite the fact that the season of Hollywood awards officially begins with the delivery of the Golden Globe in January, the campaign in nominations wider. And in fact, we can say that it covers for about ten months. This is at the beginning of the Cannes festival, which is usually held around May of the year before the Oscar ceremony. It may seem a distant date, but the truth is that months allow it to fulfill it A series of processes on public relations that are of considerable importance.
According to experts, including the Executive Editor Scott Finberg Hollywood reporterThe Oscar campaign is very similar to politics. Something, which includes convincing the union voters of the Academy of the possibility of nomination. Thus, marketing strategies are made from dinner, questions and answers to private forecasts. As the voting date approaches, various studies emphasize their efforts, What implies a greater presence in the media today, on social networks.
Injured path
Emilia Perez It began with an extraordinary good foot in Cannes. At the festival, he received a jury award for his director and the best female role for his full cast. In addition, a significant part of the criticism of the present described the film as innovative, experimental and complex work, which simultaneously covered several interesting points. With the jury, which included Lily Gladston and Greta Gerwig, The film quickly became a favorite among the press, with a good mouth.
But when the film reached a wider audience, there were more and more complex debates about its portrait of Mexico, the company of the country and culture. The one that became Malsonant, after critical comments were received to a greater or lesser extent, members of the actors and production. Despite this, Emilia Perez It was still provocative and complex work created for challenging. Nevertheless, Jacques of the Audiard about Spanish, and then a difficult problem The reputation of Karl Sofia Gascon, they have become toxic and complex.
Actually, Hollywood reporter He suggested in the article that many of the voters would not take the side of the film from the debate. Especially because it became more bloody, complex and offensive, on the date is relatively close to voting. As it will remember, the voting period leaves from 11 to 18 February. Thus, it is more than likely that the results directly affect the scandal that surrounds the tape.
No rules or clear rules
However, everything that happened around Emilia Perez This does not affect the rules regarding nominations. Or, at least, not directly, which can cause disqualification. Even at the most important moment of the last weeks, when Karl Sofia Gascon accused the Fernanda Torres team, of course, sabotage, Diversity He immediately explained that there was no obvious violation. In fact, incendiary Temporary scale Actresses, This is not enough reason to make a disciplinary decision against him.
Oscar campaigns are usually complex. For this story, there is an aggressive and quiet method of Harvey Weinstein, who managed to subtract favoritism around Save the soldier RyanIn favor Shakespeare in loveThe field but it was the first time. In 1963, actress Bett Davis lost an Oscar, despite a very expensive advertising campaign in her favor, which paid her own pocket. The case of Diana Ross is also known for her participation in Lady sings the bluesThe actress was responsible for paying the voter to pay the voter in order to strengthen his candidacy.
In the near future, this is what happened with the nomination for the best female role of Andrea Reisboro, which included personalized emails for voters and practice, contrary to ethics. The scandal was enough to change the rules around similar tactics. But the actress was not disqualified, and this did not happen to Davis O.A. Ross. Therefore, it is very unlikely that the Academy eliminates the nomination of Karl Sofia Gascon for his tweets. Or various statements related to production during the season.
Complex scandal, but not new
Although it may seem that the contradiction surrounded by Emilia Peres is novelty, the truth is that before there were already all types of such situations. The last, scandal around Green book (2018). Everything, because it was believed that the film was trivialized, and in more than one directs to systemic racism and segregation. This, telling friendship between a black -white person, As a vehicle, so the second will find atonement.
Everything became a little worse when actor Wiggo Mortensen offended the Afro -American community in a rude term. Something, which, of course, immediately caused intense debates about the racial policy of the film and its actors. Finally, there were public apologies, and in 2019, The tape won Oscar as the best film, despite all of the above.
The same can with Emilia PerezAlthough this is not completely refused. Especially because everything that happened around the film happens at the height of the conflicting political decisions of the second presidency of Donald Trump. Thus, it can happen that the tape is chosen in order to be a symbol of everything that contradicts the current cultural magic. The intersection, which the Oscar should encounter one way or another.
Source: Hiper Textual
