As I’m sure you know, Netflix will be at a cheaper rate and full of ads, which isn’t surprising, as the general trend of streaming companies seems to be to get new customers that aren’t. moment. , customers.
To attract these potential users, the low pay rate option but plagued with ads is what will allow HBO, Disney or Netflix to increase their customer base. This means more money.
Now, with the new quarterly data, Netflix has reason to fear: the loss of a million subscribers in just a few months. This will bring the turn.
In a final note to the shareholders, The company announced that it expects it to be ready to launch its ad-supported platform in early 2023. The exact price hasn’t been announced yet, but the version with ads is starting to be tested by subscribers in Latin America.
“Our lower priced ad-supported offer will complement our existing plans that will remain ad-free.“, the company said in a letter.
Meanwhile, the streaming company announced last week that it will be partnering with Microsoft for its advertising platform.
In the same letter, Netflix admitted to losing one million subscribers in the second quarter of the year, the second quarter in a row where it lost net subscribers. The company once again put some of the blame on shared passwords.
“Streaming is winning linear as we predicted, and Netflix titles are hugely popular around the world. However, our relatively high penetration into households, including a large number of households sharing accounts, coupled with competition creates forces against income growth.‘ adds the letter.
Source: Computer Hoy
