Dignity is undeniable Netflix in the moment turn the history of televisionand change society’s television consumption habits.
CEO Reed Hastings is so convinced of his formula that he today predicted the end of classic televisionaccording to Variety: “We will definitely see the end of linear TV in the next five or ten years.“.
linear television is the one that broadcasts its programs all day long, and the viewer can only see what is being broadcast at the momentinstead of selecting content. DTTfor example.
Netflix has been in crisis in recent months. In the first quarter of 2022, he lost over 200,000 subscribers, and in the second quarter… 970,000 subscribers less. This sounds like a major crisis, and it is, but you have to put it into perspective.
According to the CEO of Netflix, this loss of nearly a million subscribers is good news because… they expected to lose 2 million.. On the other hand, Netflix has over 221 million subscribers, so only 0.4% of customers lose a million. I’ve been worrying about the trend for two quarters in a row, but it’s not the end of the world.
And there are external circumstances that influence, such as the end of the pandemic or the departure of Russia.
Also, in the second quarter of 2022, Netflix made a profit of $1,400 million.. So finances are fine.
It is also assumed that increased the share of views in the US from 6.6% to 7.7%.adding all kinds of TVs. And by the number of views in millions of minutes, it far surpasses classic TV channels like CBS or NBC:
Use millions of minutes watched This is not very accurate, as Netflix has tens of thousands of movies and series, while the Disney+ or Prime Video catalog is much smaller. And linear TVs only show one program at a time, and if you don’t like it, you don’t watch it. Instead, on Netflix, whenever you put it on, you see what you want.
Does this superiority justify announced end of DTT? In the USA it is possible, in other countries it will take longer. Consumption data show that the audience for DTT and streaming is different. And there are viewers who still prefer to “see what they throw” instead of spending 10 minutes looking for something.
Secondly, Many types of DTT programs are not available for streaming. We are not talking about specific titles, but about styles: newsreels, current events, yellow press, sports, social programs, etc.
To make linear TV disappear streaming will need to integrate many of its features, including free channels.
Meanwhile, Netflix continues its cheaper rate with ads. He partnered with Microsoft to manage this personalized ads, but today we learned about an important limitation of this new plan: it won’t have all the content.
Source: Computer Hoy
