Documentary Ruby X, from Amazon Prime Video, tells multiple stories in one. On the one hand, the concept of a completely new world based on immediate fame. On the other hand, like Ruben “Rubius” Doblas transformed from a familiar figure into a complete symbol of a brand new movement. This is the evolution that director Pedro Ample analyzes, marveling at the new media, territories and languages that youtuber It represents.
But also from the conviction that the future is this extravagant evolution towards unknown spaces, in which the power of networks is everything. Ruby X not only analyzes it from different points of view, which is an achievement in itself, but also creates a progressive connection with unparalleled places in culture. What youtuber? Can you be more than just a content creator who has found a virtual site that matches your ambitions? Ample questions this idea and also considers contemporary interpretations of the extent of media power.
After all, it is the perspective that transposes the limit point. From traditional forms of communication to one in which the author and his personality are everything. Ruby X delves into the concept of what lies beyond questions and questions about the evolution of communication. And besides this, everything Rubius contributed; from experiments and mistakes to a unique phenomenon.
The extraordinary history of Rubius over a decade
At first Ruben Doblas was just a name. Now it’s a brand. Also a harbinger of a large-scale phenomenon, one way or another supporting the glory of Hispanic YouTubers. This journey lasted almost a decade, and in addition managed to build a meteor trajectory. At the same time, a new look at the virtual environment, which includes an entire generation. El Rubius, which redefined fame and significance in a competitive and often violent environment, is also an exploration of an unprecedented way of understanding the public. And specifically to media influence as an organic phenomenon that is in constant growth.
El Rubius, who started out as youtuber and now this streamerthis is a powerful look at how modern media create their idols. Especially to the extent that language, the meaning of fame, and the ability to communicate develop according to the demands of the environment. What started as a YouTube channel without great expectations has also become a thorough journey through the Hispanic view of the Internet.
Content in Spanish was relatively sparse and in most cases tangentially related to entertainment. But Rubius has managed in a decade to spark a journey through every aspect of what the Internet as a storefront can be. He is also a pioneer in how to create productions for very specific audiences. This is the quality of being the first – like it Ruby X clarifies several times – this is also scanning for errors and inconvenient places.
How is Internet content perceived outside of the Anglo-Saxon world? Rubius dared and succeeded in adapting trends to a new way of understanding the language of the Internet to new latitudes. He was one of the first recognizable faces in the world of YouTube and currently Twitch. Rubius retains his ability to surprise. Much more than it’s supposed to be Ruby Xbecause being first in new spaces is also equivalent to being victim of intense pressure. And in the worst case, from all sorts of accusations that Rubius went through and intelligently overcame.
To the most private place of a curious public figure
Ruby X it also shows the private world of this unique celebrity. From his mother to the family home who raised a promising figure in a field he doesn’t quite understand. The documentary is a tender look through an unknown world. From Norway to Spain and back to the camera, he also asks interesting questions about the famous figure’s family life in an unprecedented setting. How does household influence the type of celebrity that is difficult to explain and completely unknown to the older generation?
The documentary shows the minimum and then moves on to the phenomenon of significant world musculature. In just 73 minutes, he goes through emotions, pain, absence, surprise at the splendor of a strange and unclassifiable figure. In the end, Ruby X asks the right questions about what lies ahead for regions of new influence. What is glory in our time? Rubius, at the height of the power he has created through ingenuity and creativity, seems to know the answer. The quality of turning your name into an icon of a generation by force of will and creating your own environment. A real feat against the backdrop of a rapid – and sometimes incomprehensible – transformation of regions, turning recognition into a single currency.
