A week ago, Netflix was blowing out the candles for a new birthday. And not just any: the company was celebrating a quarter-century in business, as it was soon said. Despite being the last major to enter the audiovisual sector, it is clear that it has surpassed its “newcomer” status.
Interestingly enough, from a decade of successes, recent times at Netflix have not been encouraging for the company, which has been losing users for months and falling in the stock market. All this meant that a new subscription had to be rolled out of the sleeve: cheap and advertised.
As reported from the UK and USA, Netflix would already have a date to launch this subscription: It’s early November of 2022. Will this serve to stop the loss of more than one million subscribers in 2022?
Initially, the company planned to start offering the service in 2023.However, Variety reported last week that Disney+, which chose the same tactic for December, was delayed to November 1 ahead of its planned launch.
According to reports, The Netflix service will launch in the United States, France, Germany, Australia, and Canada, among other places, and is expected to be priced between $7 and $9. (which means the same in euros).
The most basic Netflix subscription is now $9.99 or $15.49 for a standard subscription. Note that these do not give the option to view content in 4K.
The ad tier will be in addition to existing tiers; this means existing subscribers will not see any ads on Netflix.
A Netflix spokesperson said the company has yet to make a decision. “We are still in the early days of deciding how to launch a lower-priced, ad-supported option, and no decision has been made.‘, they explained.
In July, Netflix reported loss of one million subscribers in the second quarter of 2022, It lost subscribers in the second quarter and shares fell 67% by the end of July.
Note that Netflix announced in July that it will be partnering with Microsoft to create ad technology and as a global affiliate.
The Variety report shows: two companies looking at $65 cost per thousand visitsIt requires a commitment from advertisers to spend a minimum of $10 million annually. For this cheap subscription, they hope to get 500,000 customers by the end of 2022.
Source: Computer Hoy
