Surely you already know: if the character in the film has good intentions, he will have an iPhone. It’s a famous saying that Rian Johnson confirmed in his already iconic interview with Vanity Fair. The director made it clear that an easy way to identify the villains in his film is daggers in the back was to see which phone is being used. Which, of course, confirmed the suspicion that the great heroes of our time prefer Apple for their exploits.
But it’s more than just a sophisticated way Product placement. In fact, films in which Apple is the protagonist part of cinema history from an interesting point of view. The brand was the perfect vehicle to showcase the power of technology, leveraging the vast resources of science and imagination. Many of the characters who used Apple computers, branded phones, or the now classic iPod did so for emotional reasons. From celebrating your intention to do great good deeds to selfless acts of courage. The truth is that Apple is the silent protagonist of several great movie moments, and for more subtle reasons than you might imagine.
we leave you Five Movies Showing Apple Shows Its Products Are More Than Just Great Technological Achievements. In each of them, he showed that the tool you are using is also part of the world you want to create. A message with deep meaning, which contains much more than the obvious advertising on the big screen.
Forrest Gump: Apple’s first investor
The great innocent hero of the nineties is one of the most beloved characters in the history of cinema. With touching naivety, experienced several great events in American history and witnessed many others. He walked in the eternal rain of Vietnam, shook hands with John Lennon, played table tennis in China during the worst political tensions.
But he also did something else. According to the character himself, in early 1976 invested some of his money in the “apple” company, which was none other than Apple. In fact, it was Lieutenant Dan who had the initiative to do so, which he explains “prevented me from worrying about money again.” In the context of the feature film, this decision marks Forrest’s journey through American history before and after.
Later, you receive an email from a newly founded company that says the well-known logo of a bitten apple is clearly visible. In the letter, they thank Forrest for his trust in a “good intentions project” that enabled “a small company to become an industry leader.” Curious data? The kind letter explicitly mentions the creation of the now historic Lisa personal computer.
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In 1985, director Joe Dante created one of the most memorable fantasy fables of the decade. In it, he tells how a group of children, led by young Ethan Hawke and River Phoenix, built a makeshift spaceship. One that not only allowed them to challenge the technology of the time with garage tools at their disposal. Also, achieve the grand ambitions of interplanetary travel. And all this in the midst of a sense of omen and wonder that ties into the innocence of scientific curiosity as a complex metaphor.
Was Apple to support the dream of this gang of inventor children. The characters use one of the earliest Macintosh computers, specifically the Apple IIc, to detail a scale model of their ship. They do it for a good reason: “if you’re going to go into space, you have to use the best you have.” It wasn’t about advertising, but about the very curious and appealing belief that technology could make big dreams come true.
By the time the film reaches its most exciting stretch and the real journey begins, the Apple IIc. occupies a prominent position. One that allowed the passengers of a large-scale project that started small to travel to the unexplored corners of the galaxy. Without a doubt, a more symbolic and endearing message than it seems.
Star Trek IV. Mission: Save the Earth
Siri is the indispensable virtual assistant of an entire generation. Nonetheless, before his arrival in the world of Apple mobile phones, he had an interesting debut in one of the films of the mythical saga. In 1986 film Star Trek IV. Mission: Save the Earth shows one of his characters interacting with the Macintosh Plus. However, it is not only about digital exchange or, at best, about specific data. For the occasion, the futuristic version of the computer has its own voice, eloquent enough to surprise.
Actually, the film used the resource to demonstrate the passage of time and the technological possibilities of the future. A look at what the then unknown powers of computers could achieve. A moment that surprised the audience and gave rise to speculation that something similar could happen.
With his brief stint in the world of Star Trek, Apple has reached a new level of reverence for viewers. Especially for those who, thanks to the company, began to wonder what the future holds in a few generations.
Very legal blonde
Another mythical movie in which Apple is the protagonist is in A very legitimate blonde. Elle Woods (Reese Witherspoon) is determined to get serious about college. He did this after a personal crisis that made him realize that his life is much more than Prada shoes and good taste in clothes. So he took his frustration and frustration as the engine of pure ambition. Which, in addition, made her walk to the nearest Apple store. Cause? Buy the gorgeous iBook G3 clamshell to start your long journey to Harvard graduate school..
It was a symbolic gesture that reinforced the character’s intention to overcome his own fears and frustrations. But also in the sense of understanding that technology can help her without losing her style. A detail that did not go unnoticed by her strict classmates, who looked in surprise at Elle’s new outfit.
For the time, however, the message was clear and, above all, well-intentioned. the protagonist of one of the iconic stories about strong women beginning of the millennium had a purpose. One that included the suggestion that his intelligence was in his favor and possibly the strongest of all abilities. What better place for a company to carve out its place in a group of competitive students than Apple with cutting-edge design?
The Devil Wears Prada
Miranda Priestley’s (Meryl Streep) office decides the future of design, trends, and perhaps something as transcendent as a collective identity. He also achieves this with a group experts who analyze aesthetics as an idea of deep cultural interest. Of course, the big and strict leader of this project needs the best technical team. Got it: Everyone in the office of Fictional Fashion Magazine runways they use the latest generation iMac. In 2006, of course.
While this may seem like just another aesthetic gesture in a movie full of them, the decision to use the company’s computers is not a superficial one. Then, Apple began positioning itself as a brand capable of offering cutting-edge technology in an attractive, minimalist package.. A point in favor of lovers of beauty and visual neatness. Miranda’s decision to choose the brand was a direct message of the priorities he required from his work team.
In this latest movie starring Apple, Andy Andy Hathaway explains it in one sentence. “We all strive for the best, and the tools at hand make it possible,” he explains, looking down at his sleek white keyboard.
