Netflix continues to polish the details of the launch of its cheap subscription and advertising, which will appear on November 1st. In the last hours Wall Street Magazine got access to some forecasts for the number of viewers the streaming platform hopes to reach with its new plan.
The numbers have been delivered to potential advertisers with whom the company intends to negotiate to include them in its commercial portfolio, and they are really interesting. The loudest data indicates that Netflix plans to reach 40 million unique viewers by the end of 2023.
Note the mention of “unique viewers” and not “followers” as they are not the same thing. This is that when referring to viewers, all those who live in the same house and can access the service are included. must see How does this statistic translate into followers? (of which there will certainly be fewer), but so far no forecasts are known in this regard. After all, the company tries to keep all the advances associated with your subscription with advertising in reserve.
What the report says WSJ is that by the end of next year, out of 40 million unique viewers, just over 13 million will be from the United States. The rest will come from other international markets, which should be the first to get access to Netflix’s new cheap plan: Canada, Mexico, Brazil, Japan, South Korea, Australia, Spain, Italy, Germany, France and the UK..
If its launch is confirmed in November, Netflix’s expectations for the rest of this year will be tighter, and rightly so. According to the above report, it is expected to reach 4.4 million unique viewers in the last two months of 2022.
Netflix clarifies launch details for its ad-supported subscription
Netflix decided to launch a cheap, ad-supported plan only after a dramatic drop in subscribers. However, despite the confirmation of his decision, the platform has not yet provided official details regarding its cost and operation. However, a lot of information has become known since then.
On the one hand, Netflix has formed an alliance with Microsoft to provide the necessary technology to display ad content. It also became known that the company has chosen a rather aggressive business strategy – and not exactly economic – to appeal to potential advertisers. Something that didn’t sit well with a lot of brands who feel that advertising on the service will be expensive and won’t provide too many opportunities for ad positioning and targeting.
As for the subscription itself, it won’t include the entire Netflix catalog and won’t allow you to download content for offline playback. However, users were able to access the titles without ads, as no ads were shown in the platform’s original products. As for the price, it’s supposed to be worth it 7 to 9 dollars per month.
