The multi-year partnership signed at European level between the Sky Group and Paramount linked to the distribution of Main + also starts in Italy. Starting today, the Paramount + app is available on Sky Glass and on Sky Q. In addition, all Sky Cinema subscribers can subscribe to a special offer to access the full Paramount + catalog on their Sky subscription at no additional cost.
Paramount’s streaming service then arrives on Sky with more than 8,000 hours of entertainment, hit movies and premieres, original and exclusive productions, a rich selection of TV series and the best of animation for the little ones. Among the most recent titles available on Paramount + series such as Star Trek – Strange New Worlds, The First Lady, Mayor of Kingstown and The Offer, films such as Scream, Clifford – the big red dog, Jackass Forever and original Italian productions such as Circeo and Fourteen days. The service also offers a wide selection of great classics, popular titles, and timeless films such as Mission Impossible, Grease, and The Godfather.
Thanks to this partnership, Sky is making available to its Sky Cinema subscribers a special offer to enjoy the Paramount+ service with its exclusive original content, blockbusters and its iconic series at no additional cost. Paramount + can thus further expand the distribution of its streaming service to an audience as attentive to quality as that of pay-TV. The arrival of the app on Sky Glass and Sky Q further completes the offer of the main streaming services, all available in one place.
Andrea Duilio, CEO of Sky Italia, says:
We are very pleased to also kick off the European agreement with Paramount in Italy, which strengthens the cooperation between the two groups in our country and reaffirms Sky as a partner of excellence for the best players in the market. With the arrival of the Paramount+ app, the viewing experience is further improved: on Sky Q, the aggregation of our content and the best streaming apps is even richer; and on Sky Glass, Sky’s first innovative TV, it will be possible to enjoy an even more complete integration, in the name of simplicity. Sky Cinema customers also have free access to even more movies, original and exclusive productions and much more, another great news for our subscribers.
Jaime Ondarza, EVP & South EMEA Hub Leader, Head of Streaming Southern Europe, Latin America, Middle East & Africa at Paramount added:
Sky has been our partner in Italy for many years and couldn’t help but be present at the launch of Paramount +, our streaming service that offers content for everyone. In fact, the Italian public will have at their disposal a huge range of originals and not only high quality, never seen before: from great movies to series, from animation to documentaries and reality shows. The passion for cinema, entertainment and the desire to empower local and international talents – such as Elodie, Greta Scarano and Verdone and international stars of the caliber Benigni and Silvester Stallone – are the values we share with Sky that have made us strong such distribution agreement. We are delighted to count on such an important partner in accelerating our ambitions in the streaming segment, while also supporting Sky’s objectives by offering its audience high-quality content and flexibility of use.
Starting today, all Sky Cinema customers can easily subscribe to the dedicated offer to access Paramount+ on their Sky subscription at no additional cost. Sky Glass and Sky Q customers with Sky Cinema just use voice control, just say “Activate Paramount +” and follow the instructions. For Sky Cinema customers with My Sky, in addition to finding a selection of Paramount+ content in their on-demand catalog, all you need to do is go to their DIY area in the Deals for you section to access to get the full service . Then it is necessary to create an account or link an existing Paramount+ account to the offer in order to access the app not only from Sky Glass and Sky Q, but also from all other devices where the app is available . For all info sky.it/info-paramountplus.
Source: Lega Nerd
