Until yesterday, television advertising It was limited to DTT. However, on Nov. plan with ads of the Netflix arrives in Spain. And soon the one from Disney+ and possibly HBO Max will do just that. The new audio-visual law, approved in May, also changed DTT advertisements. Where would you put more ads on Netflix or DTT? Let’s check it out.
next 10 november Netflix Subscription with ads, premiered in 12 countries, including Spain. A new mode: paid advertising. The rest will follow soon.
This fee will cost 5,49 €well, 38% cheaper than the basic planWhat does it cost 7.99 €. This advertising plan will have a number of limitations. Resolution will be 720p only, so it’s mobile oriented. Watching 720p content on a 4K TV will make everything look blurry and washed out.
Unable to download content To view without internet and some movies and series will not be available, because Netflix has no license to advertise them. In the United States, the catalog is cut by 10%. Netflix said at the time that some premiere series or movies might not be available on this plan right away, but this has not been confirmed.
Who has more ads, Netflix or DTT?
Let’s get to the data that interests us: cheap netflix subscription will last between ads 4 and 5 minutes per hour broadcasting. It will be published at the beginning and end of the content, and in some cases, mostly catalog content published a long time ago, as well as advertisements in between.
Prefer to see 5 minutes of commercials every hour in every episode or movie? Save 2.5 Euros every month? Personally, I’d rather not have a few coffees at the bar or buy a few bags of chips a month rather than these ads. But everyone is counting…
Last May, the government passed the General Audiovisual Communications Act, which replaced advertising on television.
Until then the maximum 12 minutes of commercials on the air every hour at DTT. Most of the chains have pushed the limits, so with this data, DTT will run more than twice as many ads as Netflix. But in May, the rules changed.
The new law creates bands instead of setting a limit per hour. There are now Between 06:00 and 18:00 the maximum is 144 minutes.Y Maximum 72 minutes between 6:00 PM and 12:00 PM..
The average is the same in both bands, 12 minutes per hour but it is more advantageous for televisions (and therefore more annoying for users) because they collect the promotions they want in the highest rated programsand make them out of the less common ones.
Now, with the numbers we have, we can answer the following question: Where are there more ads on DTT or Netflix? Of course, 12 minutes per hour in DTT compared to 4 or 5 minutes per hour cheap netflix. In addition, they are flexible in DTT, having more on the most watched programs and less on the rest. It’s also worth noting that DTT is free and Netflix is paid. And their contents are very different.
Source: Computer Hoy
