Yes, we know that Stan Lee passed away in 2018. Avengers: Endgame This was the last appearance of the most charismatic creator of the entire Marvel Universe in comics. But his death wasn’t the only reason Lee stopped appearing at certain points in films at home. WOW! Entertainment, a production company co-founded by Stan Lee in 2001, held the rights to his image.
Genius Brand International and POW! Entertainment signed an agreement under which the image of the creator is transferred to the next 20 years. Disney theme parks, experiences or merchandising. And more importantly, for Marvel TV shows and movies for the next two decades.
How will Stan Lee be brought back to life? “With digital technology, video footage and more, you will be living in the most important place – Marvel movies and Disney theme parks,” Genius Brands CEO Andy Hayward said. This is nothing new for the Disney home of Carrie Fisher, Princess. Leia in Star Wars died before the end of the saga. the last jedi He had to resort to archival images of the actress in order to use computer graphics to create scenes in which the icon of history played a leading role. Stan Lee, who Disney also keeps a long repertoire of images from his previous collaboration with the Marvel Cinematic Universe, will follow the same path for the next 20 years.
Stan Lee and POW!, a complicated story.
Stan Lee was the founder of POW!, but shortly before his death, he also sued his own company. In fact, the last years of his life were accompanied by complaints about people who wanted to deprive him of income, and economic problems. According to the creator, POW! they forged documents and his signature in order to license his name and likeness without his permission. According to Lee, POW reached an agreement with Camsing International, a company from Hong Kong, to profit at their expense. I also contend that this agreement was conceived during the terminal illness of his wife and when he himself began to have vision problems at the age of 92.
An agreement that was essentially exclusive to an Asian firm. This, as expected, has become a problem for Stan Lee, who is associated with Marvel and Disney. Not only with their creations, but also with the expected appearances in each of the films of the saga.
dispute ended in court, as expected, and eventually with a complaint dismissed by Lee himself shortly before his death. 4 years later, POWs! notes that this agreement with Marvel – no doubt beneficial for the company – is a way to honor the image of the creator of the superhero universe. How could it be otherwise, Disney should have been one of the first options for the company.
Now we just have to wait for the next movie in which we will see the computerized version of Stan Lee.
Source: Hiper Textual
