Horrora film that created a cult phenomenon around its sequel, Horror 2 will return to US theaters. In accordance with Hollywood Reporterthe success of its second installment sparked an unexpected revival that will see Damien Leone’s production return to the big screen on July 19 in 700 theaters across the country.
Originally released in 2016, the film has become a rarity in bloody horror films. Also in success, which gave unexpected results. Its continuation under the simple name Terrificator 2: Evil Clownwhich premiered on October 6, 2022 and became a box office bomb, becoming one of the most profitable in history.
With a budget of $250,000, the feature film returned nearly sixty times its investment, grossing $15 million. The figure surprised Hollywood and opened the door to a possible saga around the story of the creepy clown, played by actor David Howard Thornton. The plot, also written by Damien Leone, focuses on a sinister figure and how his murders become something of an urban myth.
Horror 2 It’s a freaky hit on a grand scale.
Its immediate sequel, more gory and graphic than its predecessor, created a sensation among viewers. During its screenings, fainting, vomiting, and nervous breakdowns were reported. Which has evolved into word of mouth advertising as effective as it is direct. Rumors about the film’s violent scenes have circulated on social media. Which greatly increased box office receipts during the first few weeks of release.
In an interview for DiversityJeff Bock, Company Analyst Relations with exhibitors, explained that the momentum of platforms is more important today than paid advertising. Especially when a movie or part of its scenes went viral or caught the attention of users. something happened to Horror 2. The rumor that several of his scenes were so violent that they elicited a physical reaction was aggressively commented on. Twitter And tik tak. In a day halloweenthe film was an unexpected box office success.
In addition, the production had two well-known horror sponsors. Bloody Disgusting and Cinedigm managed to create a campaign that overcame some independent theaters’ resistance to showing the feature film. No classification Film Associationdue to its independent nature, a possible big-screen sequel Horror 2 it required extra effort.
Great effort very well rewarded
That included face-to-face meetings with theater owners over two months. As a result, it was possible to achieve that the October premiere took place in 886 cinemas in North America. On your first weekend Horror 2 he raised $825,000, allowing him not only to recoup his production investment but also to make a profit.
But the triumph grew larger over the following weeks. Character history art clownA serial killer who dresses up as a clown to commit heinous crimes has stunned fans of the genre.
At the same time, it overcame the trend of films being unprofitable, which is often seen weeks after release. Against, Horror 2 became successful enough to resist the coming Halloween is ending, smile And barbarian. The film grossed $2 million in its second weekend.
Unusual start Horror 2
Original Horror debuted at the 2016 Telluride Horror Film Festival and has since built a rabid fan base. Based on a short 9th circle, which features its sinister central figure, the plot explores their murders and context. But, at the same time, he manages to create a dark atmosphere based on chamber performances, meticulous lighting and the performance of David Howard Thornton.
Horror 2, with a big budget and a lot of experience from Damien Leone, caused surprise among critics and the public. In addition to restoring all the ultra-violent atmosphere of the first, he took the liberty of giving the argument new depth. This is no longer just a terrifying figure capable of murder.
Now we find that there are all sorts of reasons that push him to do so. This two-hour film is a series of brutal murders, which the director captures in terrifying close-ups. A simple resource that turned a feature film into a sensation in its more than three months in theaters.
Having become a symbol of the independent horror genre, at least a third film has been confirmed to complete the trilogy. However, if the revival of the original proves successful, it will most likely be the start of a profitable saga.
Source: Hiper Textual
