Elon Musk wants to launch his own video game studio to fight large corporations

If something was missing Elon Musk was supposed to get into the video game industry, and apparently that’s his next big goal. The tycoon said on X (Twitter) that wants to create his own AI games studio under the wing xAIstartup developing Grok. What is your goal? Fight against large corporations.

Like all of Elon Musk’s comments lately, this one should be taken with a grain of salt. However, it is known that when an entrepreneur sets his mind to something, he does not stop until he achieves it, for better or for worse. The troubles with the Twitter acquisition are irrefutable proof of this.

The comment from the leader of Tesla, SpaceX, Neuralink and X appeared in response to a message from Billy Marcus, the creator of Dogecoin. The above complained about ideological manipulation from game creators and the trade press, and that this is contrary to the spirit of the gaming community. games.

” gamers They have always been anti-greed and anti-garbage troll corporations. gamers They always rejected manipulative nonsense and could tell someone from an impostor. “Why get carried away with this nonsense?” – he noted, and Elon Musk did not miss the opportunity to accept the challenge.

According to the tycoon, too many game studios are in the hands of large corporations and he wants to stop this. “xAI opens AI gaming studio to make video games great again”“, noted Elon Musk. Of course, the businessman’s words are not without political overtones. After all, Musk’s original post -[…] to make gaming great again– this was a hint at MAGA or Let’s Make America Great Againslogan and party movement behind Donald Trump.

Will Elon Musk have his own video game studio?

Currently Elon Musk did not provide further details about how he plans to approach the project of creating a video game studio, and what exactly he means by “AI games.” The industry’s use of artificial intelligence has taken on a new dimension with the craze for generative models, although it is not without controversy.

Artificial intelligence applied to video games is not new, that much is clear. But for a long time, it was limited to supporting certain features or capabilities that run in the background, such as zoom and crop technologies. However, generative AI has prompted many studios to start implementing it into creation of characters, setting and other elements which are more noticeable to players.

In 2023, Steam banned the distribution of games in which assets were created using generative AI. The decision caused controversy, but Valve covered it up with the inability to verify that it was the property of the developers. However, this year it finally lifted the veto, although it began to display a warning about the use of this technology on the page of each game.

We’ll have to see how Elon Musk’s xAI project goes. if it progresses. The startup behind Grok has launched a new funding round with which it hopes to raise $5 billion. Upon closing, the company will reach a valuation of $50 billion.