A fiasco among Netflix games subscribers
Netflix sees no results in its latest strategy!
Things haven’t been going well for Netflix for a long time. Given the decline in subscriber share, the company was able to offer more attractive options and at the same time stand out from the competition. Thus, the idea was born to offer another entertainment option beyond the known. release of some games on the platformhowever some users are not even aware of its existence.
According to a recent report by analyst Apptopia, Netflix games are a bust among subscribers. And they barely caught the attention of less than 1 percent of subscribers.since its launch in November last year.
Player option that no one sees
The Netflix Games offer allows users to play some games on their mobile devices. While games are published as individual apps on the iOS App Store, full game catalog currently with 24 titlesIt stays in the Netflix app.
Titles offered at no additional cost, do not include any adsany additional fees or in-app purchases included with the games.
As the company pointed out at the time, the games were designed to offer a choice of entertainment to users who, for example, could enjoy between one series and another, or were tempted by its association with some program being watched.
And that, appropriately, Netflix has tied many of the games available to popular shows like: “Stranger Things: 1984”, “Stranger Things 3: The Game” and an upcoming chess game based on “Queen’s Gambit”. But according to the balance sheet of the first months, none of these were enough to attract the attention of the subscribers.
For now, Netflix will continue to experiment with video game options. Although the platform does not say how much it invests in games, this is known. Finnish developer spent $72 million to buy Next Games and plans to expand its catalog to 50 games by the end of the year.
Source: i Padizate
