Landing Netflix there has been a lot of ado about nothing in the world of video games so far. Platform streaming have not yet achieved good results with this bet. In fact, in August, it was revealed that only 1% of her subscribers had downloaded her iOS and Android games. However, the firm is not giving up and plans to deepen its strategy. For this reason, in the last hours he announced the creation of his own studio to develop the future titles of his catalog.
The company did not provide too much details, although it did mention that the study would take place in Helsinki, Finland and that it would be led by Marco Lastikka. The above has an interesting resume: he was the General Manager and Executive Producer of Electronic Arts, as well as Vice President of Zynga.
“This is another step in our quest to create a world-class game studio that will bring a variety of delightful and engaging original games without ads or in-app purchases to our hundreds of millions of users around the world.” sure.
The first studio built from the ground up for Netflix Games will be fourth in the overall standings of the company. Don’t forget that the service streaming it has already acquired three other video game developers over the past year. The first was Night School Studio, followed by Boss Fight Entertainment and Next Games.
“These four studios, each with their own strengths and areas of activity, will develop games that satisfy the diverse tastes of our subscribers,” the platform said in a statement.
Netflix’s first video game studio is part of a long-term bet
By announcing its first in-house video game studio, Netflix wants to reflect its strategy in this area. gamer this is long-term. This means that the new team, which will settle in Helsinki, will not show the first results for several more years.
“It’s still early days and we still have a lot of work to do to deliver a great gaming experience on Netflix. A game can take years to build, so we’re proud of the way we steadily build the foundation of our game studios in our first year, and we look forward to sharing what we’ve been producing for years to come.
Amir Rahimi, vice president of Netflix Games Studios.
Recall that Netflix has already stated that it intends to experiment and try different things in this first phase. It remains to be seen how the platform’s strategy will evolve in the coming years and whether it will succeed in attracting more user attention.
Service idea streaming is that video games are not just an additional element, but important content that the public also chooses when they subscribe. It is clear that Netflix has not succeeded so far, but the story may change if the catalog of titles grows not only quantitatively, but mostly qualitatively.
Source: Hiper Textual
