in the world streamingTwitch and YouTube have emerged as the leading platforms for live content. How did these two platforms, with their millions of monthly active users and effective monetization tools, establish their dominance in the market?
Currently, platforms streaming they have become one of the most popular forms of online entertainment. But when it comes to picking just one, Twitch and YouTube seem to be taking the lead.
Amazon-owned Twitch has established itself as the leading platform for live video game streaming. According to the ‘Hobby Consolas’ portal, around 30 million active users sign up every day, with a monthly total fluctuating between 140 and 150 million.
content creators and streamers They represent almost 50 percent of platform users, unlike YouTube, where it is about 20 or 30 percent.
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The platform has an intuitive and easy-to-use user interface as well as effective monetization tools. streamers Earn money through donations, subscriptions and ads.
Currently, Riot Games’ MOBA ‘League of Legends’ ranks first among the most watched games on Twitch. It has become unrivaled by reaching 42.55 billion watch hours on the platform.
Likewise, there are other games such as ‘GTA Online’ (especially in role-playing mode), ‘Counter-Strike Global Offensive’, ‘Valorant, Fortnite’, ‘Dota 2, Overwatch 2’ that are very popular on Twitch. ‘ and ‘World of Warcraft’.
Owned by Google, known for its diversity of content and wide global reach. In addition to live video game streaming, the platform has a variety of content such as vlogs, music, tutorials, news and much more.
With more than 2 billion monthly active users, YouTube has managed to attract a large number of creators from all categories and with different audiences.
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The popularity of gamers and video game commentators on YouTube was the driving force behind the launch of YouTube Gaming in 2015, explains the “Kinsta” broker.
This platform was created as a separate page from YouTube and aims to connect users with the gamer community and culture around the world.
At YouTube Gaming, each game has its own page with live streams and user-generated content focused on each game; It has more than 25,000 channels.
Both platforms offer effective tools for audience growth. It allows creators to reach more people and grow their communities. They also offer effective monetization tools. streamers and creators monetize from a variety of sources.
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Another important factor is the ease of use of the platforms. Both Twitch and YouTube offer an intuitive user interface that allows users to easily navigate and find the content they are looking for.
Additionally, they offer a wide variety of tools and resources to help creators improve their production quality and deliver a high-quality viewing experience for their followers.
industry streaming It has gained great importance in the world of video games. In 2022, a total of 29.5 billion hours of live broadcasts of video games have accumulated worldwide on these platforms, This represents a 45 percent increase compared to the 12,000 million hours recorded three years ago.
According to Statista, the show’s global audience in the same year eSports It reached 532 million viewers, including both enthusiasts and casual viewers, up more than 60 million from the previous year. This eSports are multiplayer video game competitions in which professional players participate.
The most popular video game genres related to gaming eSports Real-time strategy, first-person shooter games, and multiplayer online battle arenas known as MOBAs (Multiplayer Online Battle Arena).
SOPHIA SALAMANCA GOMEZ
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I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.