According to the 12th wave of the Geca OTT barometer, HBO Max surpasses 30% of streaming users in Spain for the first time.placing itself above Disney+, which remains at 29%.
These results are slightly different from the TV-OTT barometer, which ranks Disney+ slightly above HBO MAX. What they both agree on is that their percentages are equal.
In any case, this market share of about 30% is a success for HBO Max, surpassing what it was when it was only called HBO. We can stand out three keys that allowed him to get users in such a competitive market.
Admittedly, in the first months of HBO Max’s operation, on a technical level, it was not up to par.
HBO itself admitted that the HBO Max app was based on the HBO Go app. it was not created to manage a huge catalog of international titles. Little by little it improved until it reached the peak of the competition.
Another important aspect of attracting and retaining customers is that since the launch of Dune started to include 4K content in Spain. This is important nowadays because more and more people have 4K TVs as they are the only ones that have been on sale for years.
rebranding
This may seem like just a curiosity, but The name change from HBO to HBO Max helped the platform grow.
This rebrand gives it a refreshing feel and encourages people to think that new content has been added and the platform has come alive. In a way it was, but the rebranding helps make that very clear.
Opening proposal
HBO Max surprised everyone spectacular introductory offer: 4.49 euros per month for life, As long as you don’t give up.
An offer that many people have taken advantage of and that seems to get better and better as the price of the subscription goes up. Something tells us that HBO Max will soon regret this, but we must admit that it was a marketing masterpiece.
His films
Another strength of HBO Max is premiere of exclusive filmsfrom Warner and its studios, which are among the most coveted.
dunes it was just the beginning. Then there was Suicide Squad, The Williams Method, or even yesterday Batman. Etc, Resurrection of the Matrix.
If we add to that the classic HBO series and other future ones like the Game of Thrones prequels, HBO Max has a very attractive catalog. This will also improve with the recent merger with Discovery+.
Discovery+ is a service that brings together the content of such channels as Discovery Science, HGTV, Animal Planet, Travel Channel, TLC, Eurosport, Food Network… And more than 300 titles of series and films.
HBO Max is increasingly consolidating and is already competing head-to-head with the biggest ones. A necessary step before Paramount+’s next arrival.
Source: Computer Hoy
