“Delicious – and that’s it” showed toys for “Kids Combo”

“Based on May 2023 results, our share among the top three fast food market players was 58%. This surpasses the best performance of its predecessor and the combined share of the two main competitors,” said Alexander Govor, owner of the network.

According to him, the chain has increased the number of restaurants in the country compared to McDonald’s. Today, more than 860 Vkusno-i Tochka companies in 64 regions of the country receive visitors.

The company also introduced previously announced toys from the Kids Combo set. In the summer, the heroes of the Russian animated series “Leo and Tig” will appear in them. Earlier, the network promised that children’s kits will also be replenished with the characters of the popular cartoon “Masha and the Bear.” But these toys, like the “Well, wait a minute!” figures, are still in development for two years, RBC writes with reference to a company representative.

Earlier, the owner of the network spoke about plans to launch a factory for the production of such toys. According to Govor, the company has already held discussions with potential partners.

In March 2023, the network resumed delivery from all companies in the country. You can order through partner aggregators: Yandex.Food, Delivery Club (Market Delivery) and Broniboy. Since March, more than 7 million orders have been placed through aggregators, the company notes.

In just one year of work under the new brand, the chain sold more than 440 million hamburgers, 200 million fries and 110 million coffee drinks.

McDonald’s stopped serving customers in Russia in March 2022 as part of international sanctions condemning the entry of the Russian Armed Forces into Ukraine.

Later, the Russian business was bought by one of the franchisees, Alexander Govor, who restarted the network under Vkusno, and that’s the key brand.