In essence, the new way of transmitting content will be similar to Telegram’s. The only difference is that this functionality is almost 8 years old in Durov’s invention and WhatsApp is just getting ready to add this feature.

WhatsApp channel messages will be displayed in a new Updates tab. Messenger writers focus on creating channels for companies like nonprofits, medical research institutes, and confirming bodies.

Admins will be able to post texts, photos, videos, stickers and polls to their channels. Of course, communication will be one-way and therefore channel subscribers will not be able to reply to these messages.

Source: Ferra

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