M.Video-Eldorado launched a personal selection and on-demand delivery service for premium and luxury home appliances. Brands include Miele, Kuppersbusch, Bora, Smeg, KitchenAid and others.
Prices for such equipment start at 100 thousand rubles. Many items in this category are available to order within a week or two. The reception time is discussed separately, Izvestia learned.
According to the company, almost 50% of buyers do not want to buy gadgets worse than the previous ones in terms of quality and technical characteristics; when buying, buyers also pay attention to design.
Loading an additional device into a container is not a problem for an importer, and keeping a warehouse with premium equipment in Russia is now unprofitable due to low demand and unpredictability, analysts say.
- By March 2023, there was a surplus of household appliances in Russian warehouses. In 2022, due to sanctions and fears of supply cuts in the country, the demand for this type of goods increased considerably. As a result, large batches of equipment are stored in warehouses.
Author:
karina pardaeva
Source: RB
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