Vkusvill products began to be sold in Russian post offices. The first shelves with groceries, snacks, sweets and juices under the brand of the chain appeared in 30 post offices in Moscow.
The pilot project in Moscow will last at least three months. Then it can be scaled to St. Petersburg and other million-plus cities, Kommersant reported.
Through cooperation with Russian Post, Vkusvill is able to expand its sales network without additional costs for opening its own stores. For this category of products, there is no need to install additional equipment, snacks can be stored in apartments for a long time, experts say.
- Vkusvill abandoned plans to make an initial public offering in 2023. Listing remains one of the possible options for the development of the company. For the first time, Vkusvill’s plans for an initial public offering became known in 2019. The company was in talks with potential investors to discuss the possibility of going public.
Author:
karina pardaeva
Source: RB
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