This was the first event of this kind in the history of the game. At the same time, players who order in the virtual space will be given a promo code for real-world delivery, and the broadcast of the action of the game couriers can be found on Twitch.
But that’s not all. When ordering food through Uber Eats, players can also receive a code for seven days of WoW gameplay.
Each account can only use this feature once. The promotion will be held in the European region until the end of summer and a total of more than 32 thousand codes will be drawn.
Recall that in early March 2023, players got access to the closed beta test of Diablo IV when purchasing a special sandwich at KFC.
The creators of the current ad campaign state that gamers are an ideal target audience for the food delivery service because they are often willing to compromise on food.
Source: Ferra
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