A former partner of Nike in Russia will launch a chain of sportswear stores. Puma, Nike, New Balance, Reebok, Asics will form the basis of Inventive Retail Group’s Amazing Red range. The network will include some 100 stores in 20 cities.

Former Nike partner in Russia will launch a chain of sportswear stores

Inventive Retail Group (IRG) will launch a chain of sportswear stores in Russia, represented by Puma, Nike, New Balance, Reebok, Asics and others. Write about this “Kommersant”.

The Amazing Red network will include more than 100 stores in 20 Russian cities. Outlets are supposed to open on the site of brand stores that have left Russia.

IRG was previously Nike’s franchise partner in Russia. According to the publication, most of the stores of the new network will be located on the site of the stores of this brand.

IRG is an operator of retail chains, online stores, distributor and provider of business solutions in the premium segment.

Author:

Kirill Bilyk

Source: RB

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