Bing and Edge will use artificial intelligence to track product prices and facilitate online shopping

Microsoft announced today (29) advent New artificial intelligence (AI) shopping tools to Bing and Edge. The features promise to help the user find the best products at the lowest prices in online stores.

One of the innovations Microsoft Shopping AI shopping guide. For example, when searching for items like “school supplies” on Bing Chat, the smart assistant comes in to assist anyone looking for back-to-school items.

The mechanism creates a personalized shopping guide that brings up a large list of categorized products that may be of interest to the buyer. The technology also provides students with recommendations for specific products, including a table with side-by-side information about each model, making it easy to compare options from different brands.

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According to Microsoft, smart shopping guide can be found in the Edge sidebar and also in Bing Chat. However, it is worth noting that the function is currently only available to users in the United StatesThe launch in other markets is expected to happen “in time”.

Smart reviews and refunds

The second innovation announced by Microsoft functions as a kind of intelligent product analysis. If you search for noise canceling headphones on Bing Chat, the AI ​​will suggest important things to consider when buying like audio quality and battery life, among others.

And if the user is in doubt, You can ask the AI ​​to summarize the reviews of customers who bought the same product., collecting opinions left in different online stores. This feature has already been rolled out globally by Microsoft.

Finally, Bing and Edge are a tool that can track the price of a product after purchase. The price-matching feature will soon launch in the US in partnership with major retailers, helping consumers request a refund if the product purchased turns out to be cheaper.