Adalytics also found instances where ads were placed away from the main content, remained silent, or did not meet Google’s quality standards. This way, the report says, advertisers pay more than they should.
Marvin Renaud, Google’s head of global video solutions, denied the report’s findings, saying Adalytics uses unreliable methodologies.
The dispute arose after Google’s parent company, Alphabet, was recently put under scrutiny for its advertising practices, including in a Justice Department lawsuit and antitrust allegations from the European Union.
Source: Ferra
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