MTS has launched the first limited collection of Red Square products after the rebrand, the company said in a statement. This is a basic capsule with functional wardrobe items.
At the first stage, the goods will be raffled off in a special contest, which will take place in the official MTS community on VKontakte. The collection will go on sale in two months and will be available on the MTS online store website.
The unisex collection consists of garments and accessories: long sleeves, a vest, a raincoat, a hooded sweatshirt, T-shirts of different styles and designs, a shopper, a baseball cap.
The main element is a red square, which refers to the brand’s new logo.
In addition to the logo, the company rethought the digital elements of the identity: checks that emphasize the functionality of the clothing and are placed on adjustable accessories.
“We try to make merchandising not only corporate souvenirs, but also utilitarian casual clothing with references to the MTS brand, which will become a welcome drop for anyone involved and not involved in the brand,” said Maria Yakovleva, Director of the Communications Department. MTS Marketing. .
MTS dyed fabrics according to their own color code, taped seams are also used on clothing for water resistance and durability, double applied. The product has been tested for durability. The packaging is manufactured in two types: transparent inflatable and vacuum chrome.
Author:
anastasia mariana
Source: RB
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