CloudPayments analysts conducted a study of online sales in the spring and early summer of 2023 and compared them to last year. The most popular item turned out to be train tickets. Turnover increased by 133%, number of transactions increased by 267%. This is due to the closure of flights and the increased demand for travel in Russia. However, the average check decreased by 36%.
Clothing and accessories took second place in popularity. Turnover increased by 105%, number of transactions increased by 90%. The average check also rose 8%.
Buying plane tickets is still popular. While airline turnover increased by 89%, the number of transactions decreased by 20%. This is because the average check has increased by 137%.
Watches and jewelry are also on trend. The turnover in this segment increased by 86% and the number of transactions increased by 83%. Russians consider such purchases an investment.
Medicines are also a priority for buyers. The turnover of pharmacies increased by 55% and the number of transactions increased by 43%. The average check increased by 9%. This is due to seasonal diseases and allergies.
Auto parts and books are bought less often. Turnover decreased by 34% and 69%, respectively. This is due to the absence of foreign brands in the market and logistics problems.
The demand for shoes and food and beverage is also increasing. The turnover of shoe stores increased by 55% and the number of transactions increased by 40%. The average check has also increased. The catering turnover increased by 21% and the number of transactions increased by 31%. However, the average check size has slightly decreased.
Travel and hotel reservations remain popular during the summer months. The services of tour operators are also in demand. At the same time, the demand for car washes decreased.
In general, online shopping showed interesting trends in the spring and early summer of 2023. Rail tickets were the bestsellers, up 133% from the previous year. Clothing and accessories are also very popular, up 105%. At the same time, airline tickets and jewelry saw an increase in online turnover.
Medicine and food also have an important place in the purchases of Russians. At the same time, auto parts and book purchases have become less popular, which may be due to the lack of foreign brands in the market and other difficulties.
In the first month of summer 2023, Russians showed more interest in shoe shopping and the services of travel companies. However, the demand for car washes has decreased somewhat.
Therefore, online shopping continues to evolve, reflecting changing consumer preferences and overall market trends.
Source: Ferra
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