Apple Vision Pro: on sale will be appointment and face scan

Apple plans ‘personalized service’ for customers purchasing Vision Pro, new mixed reality glasses. According to journalist Mark Gurman, Bloombergthe company intends Sell ​​headphones by appointment only.

Thus, Apple Stores will have special areas where users can test the product with the help of officials. An iPhone app or a special machine will also be used to scan the face. and identify the appropriate “light seal”, a part that prevents outside light from impairing vision when using the accessory.

Gürman states that Apple stores in major US cities such as New York and Los Angeles will be the first stores to have a Vision Pro showroom by appointment. in 2015 the brand used a similar strategy when launching the first Apple Watch.

Consumers who wear glasses will also be able to test special glasses to use the headset. Something that would require stores to have “hundreds or thousands” of parts in stock, according to the journalist.

After all this process, When Apple launches the online sale of the Vision Pro, customers will need to submit their facial scan data and lens prescriptions. After that, they will be able to purchase the long-awaited glasses for “only” US$3,499.

When will Apple Vision Pro be released?

According to Gürman, Apple Vision Pro expected to launch in US only in early 2024. As such, the headset won’t be available in other regions until late next year.

The model should arrive in the UK and Canada after launch in the North American market. Later, the brand plans to launch in countries in Asia and the rest of Europe.

Finally, Gürman talks about this. Apple does not intend to make Vision Pro available to third-party retailers until 2025. A detail that apparently demonstrates the brand’s concern for “personalized service”.