Yandex has started testing a tool to place ads on Telegram channels, the company said. With its launch, advertisers are promised new ad inventory and channel owners are promised an easy way to earn money from advertising.
Channel owners with more than 2 thousand subscribers can connect to the Yandex advertising network. You can monetize channels even with a limited theme.
The publication of advertising posts is carried out using a bot developed by Yandex. The channel owner must allow posts to be published; this is the only consent the bot needs. Ads are selected by Yandex.Direct neural networks. They take the theme of the channel into account and find the ads that are most relevant to it.
The channel owner determines how often and when to show ads. The ad looks like a normal post: with an image or video and a link. The post should be marked “Advertising” and a link to the page with details about the advertiser.
“Texts, images and videos are moderated and advertising data is transferred to ERIR in accordance with the law,” Yandex notes.
Yandex has already opened the acceptance of applications to participate in the tests from channel owners and advertisers. Advertisers can contact their admin or apply on their own, and channel owners must fill out a form on the site.
Author:
anastasia mariana
Source: RB
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